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OMGVBFLOL
Dec 20, 2003

....santa?

porkface posted:

That is patently false. They can sponsor whomever they like, and have already moved into NASCAR.

USPS will never be cursed with a doping association in the public mind, as evidenced by their sponsorship of NASCAR.

What?

Picture USPS sponsoring a team/individual in a sport where everyone knows that lots of the top tier are doping, but nobody's being busted, like the NFL, FIFA, or tennis. Lance's picture would be right next to the unlucky athlete in every news article, in the yellow USPS jersey that officially never existed.

edit: To be clear, I'm not saying this alone justifies a damage award bigger than Lance can probably afford to pay. But their endorsement of him has absolutely done their image some amount of damage. Maybe it's not enough to close a court case, but considering the circumstances it's enough to open one.

OMGVBFLOL fucked around with this message at Feb 24, 2013 around 06:00

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porkface
Dec 28, 2000

Oregoons Godfather

As long as they're not found culpable their $30m will be welcome by any other league.

A new ad featuring Joe Flacco isn't going to run next to an old ad of Lance in the yellow jersey. A small handful of people would chuckle about the flimsy connection, but that's not how advertising works.

porkface
Dec 28, 2000

Oregoons Godfather

correction: "would be"

I seriously doubt there's a case for them to advertise with any of the big four leagues.

Loving Africa Chaps
Dec 3, 2007

We had not left it yet, but when I would wake in the night, I would lie, listening, homesick for it already.


OMGVBFLOL posted:

USPS will never be cursed with a doping association in the public mind, as evidenced by their sponsorship of NASCAR.

What?

Picture USPS sponsoring a team/individual in a sport where everyone knows that lots of the top tier are doping, but nobody's being busted, like the NFL, FIFA, or tennis. Lance's picture would be right next to the unlucky athlete in every news article, in the yellow USPS jersey that officially never existed.

edit: To be clear, I'm not saying this alone justifies a damage award bigger than Lance can probably afford to pay. But their endorsement of him has absolutely done their image some amount of damage. Maybe it's not enough to close a court case, but considering the circumstances it's enough to open one.

You seem to be displaying a fundamental misunderstanding of advertising and marketing.

greazeball
Feb 4, 2003



Pepsi sponsored Michael Jackson's molesting of children.

Loving Africa Chaps
Dec 3, 2007

We had not left it yet, but when I would wake in the night, I would lie, listening, homesick for it already.


greazeball posted:

Pepsi sponsored Michael Jackson's molesting of children.

Nike sponsored balco it's a shame those once great companies have now faded into obscurity.

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grover
Jan 23, 2002

PEW PEW PEW







greazeball posted:

Pepsi sponsored Michael Jackson's molesting of children.
And Arnold Schwarzenegger was sponsored by... whatever the gently caress this is.

http://www.youtube.com/watch?v=Ui_6jBMSU9s

Though in this case, it was the company, not the spokesman, that was scandalized. They had to pay something like $1.7B in settlements.

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