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grittyreboot posted:I'm surprised no one mentioned this commercial yet. This is the most stupid attempt at rebranding i can think of. Oh, I can think of stupider...  Challenge to non-Brits: Guess what this business is/was without looking it up. Need a clue? The BBC say this was involved: 
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Dec 12, 2014 10:33
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grittyreboot posted:I'm surprised no one mentioned this commercial yet. This is the most stupid attempt at rebranding i can think of. You also didn't mention when Stephen Colbert went off on them for doing this*. Which wasn't that bad per-se, I mean, that's half of his shtick. But what was worse was their response; https://www.youtube.com/watch?v=jr9s8WO2t4M You can tell that they're trying to go tit-for-tat with a light-hearted jab, but somehow "ironic enthusiasm" tends to make you always come off like a petty rear end in a top hat. *Could somebody post the video for me, being north of the border makes it much more difficult to find his content.
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Dec 12, 2014 10:57
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Elfface posted:Oh, I can think of stupider... Also, that rebranding was so widely disliked, the company themselves had to admit it was a terrible idea and changed everything back. But yeah, given how to-the-point the original brand is, NO-ONE would guess what Consignia was meant to be. Royal Mail, the British postal service.
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Dec 12, 2014 13:22
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Elohssa Gib posted:Not a commercial but definitely a dumb move the ID protection company LifeLock put the CEO's actual SSN on the side of a truck to show how good there service was. Wasn't LifeLock a scam idea he came up with while in prison for fraud? You know what really grows a brand? Having a loving felon market it.
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Dec 12, 2014 14:38
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Hijo Del Helmsley posted:Also, that rebranding was so widely disliked, the company themselves had to admit it was a terrible idea and changed everything back. Not gonna lie, I was thinking pyramid scheme, like Amway.
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Dec 12, 2014 18:46
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Was this the inspiration for Five Nights At Freddy's?
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Dec 12, 2014 20:50
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Avenging_Mikon posted:Not gonna lie, I was thinking pyramid scheme, like Amway. I assumed it was some marketing or consulting agency.
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Dec 12, 2014 21:02
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Nick_326 posted:-The red thing with the lightsaber is actually a giant, and thus couldn't be riding on top of that monster. The red thing is clearly standing some distance behind the monster, not riding on it. The other points are fair though.
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Dec 12, 2014 22:00
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how me a frog posted:The red thing is clearly standing some distance behind the monster, not riding on it. The other points are fair though. Yes, standing in the distance, infront of a huge gently caress-off pair of wings. Wings that just so happen to match the
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Dec 12, 2014 23:00
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...of SCIENCE! posted:I hate to ruin the magic for you but that and a bunch of other wacky viral "local" commercials are viral marketing for a debt collection service made by these guys. This making-of video is so sad. They decide to "prank" the actors by having a fake actor audition for their fake ad. https://www.youtube.com/watch?v=68jQqdQNtf4&t=105s It's like some meta-meta badness.
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Dec 13, 2014 05:54
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Put your balls in my mouth: https://www.youtube.com/watch?v=mobXdCclM40 Violet_Sky has a new favorite as of 21:03 on Dec 13, 2014 |
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Dec 13, 2014 20:56
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In awesome moves in marketing, there is Don's Guns. He doesn't want to make a lot of money, he just loves to sell guns. https://www.youtube.com/watch?v=iQxFcgE3Uj4 He's got a bunch of commercials, he's been at it for 40 years.
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Dec 13, 2014 22:10
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Pretty sure I just saw a commercial featuring Billy Banks in a t-shirt that says Brother At Your Side in an office full of people.
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Dec 14, 2014 07:18
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Not completely terrible as that movie resulted in someone making this: https://www.youtube.com/watch?v=X4-2cEt0hh8 .
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Dec 14, 2014 09:12
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AND JUSTIN TIMBERLAKE AS BOO-BOO
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Dec 14, 2014 11:04
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Propitious Jerk posted:Not completely terrible as that movie resulted in someone making this: https://www.youtube.com/watch?v=X4-2cEt0hh8 . Also this, which actually landed TJ Miller a role in the movie: https://www.youtube.com/watch?v=fnOHz1U6xNs
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Dec 14, 2014 11:06
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Alhazred posted:It always is. Why do those two have to shill for basically everything? It makes me sad. Are times really that tough? Yesterday I saw Webb on a poster at the Post Office. I think he was dressed as an elf or something.
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Dec 14, 2014 15:45
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insufficient guns posted:Why do those two have to shill for basically everything? It makes me sad. Are times really that tough? Yesterday I saw Webb on a poster at the Post Office. I think he was dressed as an elf or something. Didn't he basically tell people who said this to get hosed because how did they think he was actually going to earn money?
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Dec 14, 2014 17:55
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Inappropriate music choices in ads is something that really annoys me. In the UK there was an advert for iPhones that had "Gigantic" by the Pixies playing. I don't see how watching a black man have sex with a white woman and feeling envious has much to do with phones to be honest with you, but I'm not in marketing. I think the O2 network used "Ante Up" by the M.O.P. to sell phone plans, because committing violent robbery is something I want associated with my mobile phone provider. I'd love to have a job where I match up the most superficial reading of a popular song with whatever pointless poo poo I'm trying to unload on the general public. The trickiest part would be keeping a straight face while saying the word "synergy".
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Dec 14, 2014 19:18
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Violet_Sky posted:Put your balls in my mouth: it doesn't say that. You put the balls in the top, they come OUT of the mouth, the song is very clear on this.
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Dec 14, 2014 19:56
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Fatkraken posted:it doesn't say that. https://www.youtube.com/watch?v=1goS3l1V2BA
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Dec 14, 2014 19:58
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Boogoose posted:Inappropriate music choices in ads is something that really annoys me. In the UK there was an advert for iPhones that had "Gigantic" by the Pixies playing. I don't see how watching a black man have sex with a white woman and feeling envious has much to do with phones to be honest with you, but I'm not in marketing. I think the O2 network used "Ante Up" by the M.O.P. to sell phone plans, because committing violent robbery is something I want associated with my mobile phone provider. I'd love to have a job where I match up the most superficial reading of a popular song with whatever pointless poo poo I'm trying to unload on the general public. The trickiest part would be keeping a straight face while saying the word "synergy". The new iPhones' main selling point is that they're bigger, a song about something Gigantic is the perfect marketing. Nobody knows/cares about the original intent of the lyrics.
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Dec 14, 2014 20:10
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Fellblade posted:The new iPhones' main selling point is that they're bigger, a song about something Gigantic is the perfect marketing. Nobody knows/cares about the original intent of the lyrics. If you're going to take this kind of wet blanket stance and enforce it on us then this thread is going to lose like 1/4 of what it can talk about. Inappropriate song choices are totally fair game.
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Dec 14, 2014 20:15
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canyoneer posted:Walmart crashed and burned in Germany. Their corporate culture doesn't mesh well with the German culture. Walmart crashed and burned in Germany because European nations are heavily unionised. Once Walmart realised they wouldn't be able to actively gently caress over employees in favour of profits, they gave up entirely. They'd rather abandon a nationwide launch of their brand than deal with unions. They went into a country where Unions have considerably more power than in the States, and where the employees are much better informed of their rights. The entire plan became more trouble than it was worth, so they gave up. Reminds me of that time near (or was it in?) Canada when a store voted to become unionised, so Walmart just shut the entire place down. We're closed now, you're all fired.
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Dec 14, 2014 22:11
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It was Quebec, so it is indeed best described as 'near or maybe in Canada.' The employees just won compensation for that, ten years later: http://www.cbc.ca/news/canada/montreal/quebec-unionized-wal-mart-workers-win-supreme-court-victory-1.2689646
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Dec 14, 2014 22:53
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mind the walrus posted:If you're going to take this kind of wet blanket stance and enforce it on us then this thread is going to lose like 1/4 of what it can talk about. Inappropriate song choices are totally fair game. I'm not the thread police, I'm simply saying it's neither a 'dumb move' or an 'idiotic marketing campaign'. It's a perfectly reasonable, even good choice of song for a campaign. You'll be posting about every ad in existence if you are posting about song lyric interpretations and them not applying exactly to the ad. Edit: If it's like a band like Rage who's primary thing is their political stance being used specifically by the people they oppose that's a dumb move. Fellblade has a new favorite as of 23:19 on Dec 14, 2014 |
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Dec 14, 2014 23:17
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Boogoose posted:Inappropriate music choices in ads is something that really annoys me. In the UK there was an advert for iPhones that had "Gigantic" by the Pixies playing. I don't see how watching a black man have sex with a white woman and feeling envious has much to do with phones to be honest with you, but I'm not in marketing. I think the O2 network used "Ante Up" by the M.O.P. to sell phone plans, because committing violent robbery is something I want associated with my mobile phone provider. I'd love to have a job where I match up the most superficial reading of a popular song with whatever pointless poo poo I'm trying to unload on the general public. The trickiest part would be keeping a straight face while saying the word "synergy". This bugs me too, especially with talk shows and poo poo. Conservative pundits co-opting The Pretenders' "Back to Ohio", Prince's "Sign O' the Times" and Rage Against the Machine's "Sleep Now in the Fire" really irk the poo poo out of me and I don't think they should be allowed to use that music. Someone else brought up politicians doing the same thing and missing the point of the song entirely but for some reason that makes me laugh. princecoo posted:Walmart crashed and burned in Germany because European nations are heavily unionised. Once Walmart realised they wouldn't be able to actively gently caress over employees in favour of profits, they gave up entirely. They'd rather abandon a nationwide launch of their brand than deal with unions. Can you source that for me?
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Dec 14, 2014 23:17
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Yeah, the Iggy Pop song Lust for Life for a cruise line has already been mentioned (i think)quote:Well, here comes Johnny Yen again For me, nothing will beat the bizarreness of William S Burroughs in a Nike ad though. https://www.youtube.com/watch?v=85zCwCQPDI8 Because nothin says sports equipment like an old junkie. (who is awesome with words) Maybe someone will use Spare rear end Annie for a commercial one day. https://www.youtube.com/watch?v=smhbMzV570A
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Dec 15, 2014 00:29
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https://www.youtube.com/watch?v=A5NxG_rr5aU "Hey everyone, look! It's the guy who wrote a book about how television will turn us all into mindless drones and he's on television shilling prunes!"
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Dec 15, 2014 00:35
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In addition to creating some of the most bizarre, visually striking art of the 20th century, Salvador Dali would also do loving anything for a buck. https://www.youtube.com/watch?v=Ccz41zjvR-8 Lanvin Chocolate https://www.youtube.com/watch?v=owJFJxHVNuc Alka Seltzer https://www.youtube.com/watch?v=0ZPMxORhSQE Braniff Airlines
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Dec 15, 2014 02:14
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 They weren't fantastic or anything but I liked them and after they did this I couldn't bring myself to buy them anymore. 
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Dec 15, 2014 02:29
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BiggerBoat posted:
There is much, much more to it, but the unionized culture of Europe certainly didn't help. Wal-Mart's failure in Germany is a must-read. http://thetimchannel.files.wordpress.com/2012/11/w024.pdf They came into the wrong market, at the wrong time, with the wrong concept, in the wrong country, with the wrong goods, with the wrong employees, buying out the wrong chains, breaking the wrong laws, doing literally everything wrong. It was a trainwreck.
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Dec 15, 2014 02:49
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I saw an ad yesterday when watching a tv show from Quebec yesterday: It's a ad for Canadian Association of Petroleum Producers (CAPP) or something like that that show a lake and two people in a fishing boat and it starts with saying the location is a secret tranmitted from generation to generation, father to son. Then the ad says something (i can't remember it too well) and it's revealed the was about pipelines. What makes this so dumb is the ad give the impression the people behind the ad want to build a pipeline through near the lake, pipelines can leak. Alll this while the citizens in that are angry because there was a train that blew up at Lac-Mégantic because of neglect which caused deaths, and some pipelines already built were revealed to empty in place where endangered wildlife pass and/or lives there.
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Dec 15, 2014 03:07
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Spergminer posted:It was Wal-Mart. FTFY
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Dec 15, 2014 03:09
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Spergminer posted:There is much, much more to it, but the unionized culture of Europe certainly didn't help. Wal-Mart's failure in Germany is a must-read. To quote the (excellent) article: "In the US, Wal-Mart is a strictly non-union employer; only 12 of its more than one million US employees – workers in the meat department of its Jacksonville, Texas, store – are known to be union members. In Germany, like in most other parts of Continental Europe however, unions, despite decreasing membership, still wield enormous influence – both in the political sphere and on the shop floor. The unions’ enthusiasm, prompted by Wal-Mart’s decision to hire more staff immediately after its entry in Germany to provide “excellent customer service”, quickly faded away. Soon faced with rapidly mounting losses, Wal-Mart’s management resorted to staff cuts and closures to reduce its above-average personnel costs. Due to strict worker protection regulations, however, making surplus workers redundant can be a complicated, lengthy and costly affair in Germany – a cumbersome fact of life for its German competitors, but, obviously, terra incognita for Wal-Mart Germany’s (mostly) American executives. What is more, the company refused to formally acknowledge the outcome of the sector-specific centralized wage-bargaining process (which is the standard procedure for determining wages in Germany) ver.di, the relevant union, and the retailers’ employers’ association had agreed upon. Although it voluntarily paid its staff 0.5 per cent on top of the general raise, to the company’s management complete surprise, ver.di retaliated by organizing walkouts at 30 stores throughout the country – resulting not only in lost sales but in bad publicity for “union-bashing” Wal-Mart. The ver.di–Wal-Mart controversy is escalating after the union sued the company for breaching Germany’s financial information disclosure regulations." Essentially, they misunderstood how unions work (in a country with strong union laws) by an amazing degree, and when the unions stood up for their workers, Wal-Mart didn't know what the gently caress. I'm glad those people in Quebec got compensation, even if it is 10 years late.
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Dec 15, 2014 03:30
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I can't find a single loving example of it on the Internet anymore (maybe I should have saved the last example I saw) and at the time I only got a really lovely photo of it that didn't come out. Maybe there aren't any references left because it was rare due to getting pulled for absolutely obvious reasons, but I swear to god this is what the poster on the wall of my local pub said, verbatim: Carling: You don't have to go far to find a better beer. I had to think really hard to get the meaning of what the poster was trying to say, other than "our beer is poo poo." Carling is brewed in the UK. So you don't have to go far from home to get what is considered a good beer, i.e. a "better beer." I just don't know how it's possible for that slogan to get furthur than one person in the ad agency, and actually get printed and end up on the wall of a pub that is owned by carling's brewery.
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Dec 15, 2014 04:14
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Maybe it meant that Carling is the better beer, and as it's local, you don't have to travel far to foreign lands to find a superior beer, as you may think you have to if you assume foreign beers are better. I just realized you probably got that but just thought it was a poorly worded slogan. Yes I can see how it causes confusion.
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Dec 15, 2014 04:25
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HOLY gently caress posted:
I heard somewhere that this actually led to an increase in girls and women buying Yorkie bars. Probably what they intended all along with that. An "oh yeah? We'll see about that." kind of reaction. Still dumb.
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Dec 15, 2014 13:18
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Bertrand Hustle posted:I heard somewhere that this actually led to an increase in girls and women buying Yorkie bars. Probably what they intended all along with that. An "oh yeah? We'll see about that." kind of reaction. Here is an exhaustive run-down of that campaign: http://veethemonsoon.wordpress.com/2004/07/02/nestle-uks-yorkie-is-not-for-girls/ quote:“1. Society is moving towards ‘re-genderization’. Beyond feminism and beyond androgyny, people are examining the different values men and women can bring to a society: ‘Vive la différence’. Men love being men – and women appreciate and/or are amused by the differences. Coupled with this is increasing gender equality. PC boundaries have therefore changed and humour is once again exploring ‘men being men’ hmmmmmm
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Dec 15, 2014 13:41
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Mr. Flunchy posted:Here is an exhaustive run-down of that campaign: This is almost as crazy as those pepsi graphs, but instead of harmless gibberish it's misogyny.
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Dec 15, 2014 13:50
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