quote:

The phrase "Got Rice?" is a term that was coined by Asian American youth in the 1990s shortly after the original "Got Milk?" advertising campaign for the California Milk Board in 1993. The phrase has since come to be used as a symbol for the cohesiveness of Asian American cultural identity and cultural pride, especially on the Internet. It's usually mentioned close to the Asian Pride slogan.

The humor is derived from the fact that rice is often considered[who?] a staple food of many Asian cultures. The slogan can thus be viewed as an Asian American cultural response to American media and advertising[citation needed].

There is also a parody song called "Got Rice?" by Joey Lo Flow, often referred as AZN Pride, which samples 2Pac's "Changes".[1]