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FuzzySkinner posted:http://adage.com/article/cmo-strate...m_medium=Social I know this is the advertising thread, but that was the most cynically manipulative thing I've seen on TV in a really long time.
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Jan 11, 2015 22:56
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That seriously might be the worst commercial I've ever seen.
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Jan 11, 2015 23:02
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muscles like this? posted:I want to murder everyone in the Geico zoo commercial. As well as everyone involved with making it. It's probably true though. As in, that probably happens. It's saturated into culture. I'm a middle school teacher, and I was showing a powerpoint about China, in which there was a picture of a Gobi desert camel. One of my students said, "Ms. Tupping Liberty, you should have done this PowerPoint on Wednesday." Which led to several students doing the "huuuuMP day" thing.
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Jan 11, 2015 23:07
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Tupping Liberty posted:It's probably true though. As in, that probably happens. It's saturated into culture. I'm a middle school teacher, and I was showing a powerpoint about China, in which there was a picture of a Gobi desert camel. Jeez at least use prezi or something, scrub.
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Jan 11, 2015 23:10
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Glenn_Beckett posted:Jeez at least use prezi or something, scrub. I like the look of prezis but I'm way more efficient with powerpoint.
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Jan 11, 2015 23:12
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It is the only commercial where I'll actually mute the tv whenever it comes on.
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Jan 11, 2015 23:12
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I love all the market speak like "recommitting to their brand statement 'I'm lovin' it'" Like yeah that's always been a driving factor in their business
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Jan 11, 2015 23:14
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How many of those were photoshopped? "Go, Harriet Tubman! The Underground Railroad can pass through these arches!" Regardless of whether it is or isn't it's inhuman to capitalize off of solidarity like that. MrSlam fucked around with this message at 23:32 on Jan 11, 2015 |
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Jan 11, 2015 23:25
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MrSlam posted:How many of those were photoshopped? I can see an executive at McDonald's: "We need to show the community we care. What's in the budget?" "Above $50. See if you can google some pictures of our signs saying positive things." "Will do, boss."
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Jan 11, 2015 23:42
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As if their message wasn't awful enough, they topped it off with a lovely song made even shittier by children singing it
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Jan 12, 2015 00:45
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I'm Lovin It has got to be the worst and most meaningless slogan ever.
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Jan 12, 2015 01:04
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skaboomizzy posted:I know this is the advertising thread, but that was the most cynically manipulative thing I've seen on TV in a really long time. Never underestimate the number of people that think that giant faceless corporations truly "care" about their backwater nowheresville community through the medium of advertising boards in front of their business. Mahoning posted:I'm Lovin It has got to be the worst and most meaningless slogan ever. When they started using it I would have never believed that it and the stupid accompanying jingle would be part of a successful decade-long marketing push. raditts fucked around with this message at 01:22 on Jan 12, 2015 |
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Jan 12, 2015 01:19
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Those digital signs are just begging to get hacked and/or subverted by pranksters in charge of said signs.
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Jan 12, 2015 01:23
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raditts posted:Never underestimate the number of people that think that giant faceless corporations truly "care" about their backwater nowheresville community through the medium of advertising boards in front of their business. Like I could maybe see it from the perspective of a franchise owner or a manager. Something big just happened around you, and you're trying hard to support the community. We had a local franchise owner who helped donate both coupons and money towards our local high school upgrading it's athletic facilities. But stuff like the signs, and what I just mentioned are not things McDonalds itself can truly take credit for.
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Jan 12, 2015 01:39
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Who the gently caress looks at a mcdonalds and thinks of them as staple in their communities anyway. That would be an incredibly depressing community if it was. God that commercial is so drat awful.
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Jan 12, 2015 01:46
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TontoCorazon posted:Who the gently caress looks at a mcdonalds and thinks of them as staple in their communities anyway. That would be an incredibly depressing community if it was. God that commercial is so drat awful. Smalltown_America.txt
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Jan 12, 2015 03:04
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FuzzySkinner posted:Like I could maybe see it from the perspective of a franchise owner or a manager. That's pretty much it, most of these signs come at a franchise level, and most McDonalds are locally owned. TBH most of them would be kind of endearing if the corporation as a whole wasn't using them to sell hamburgers
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Jan 12, 2015 03:06
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I'm sure lovin' the comments on that article:quote:McDonald's has gone after the black market and the white market stays away. When I see the broken McDonald's sigh all I think of is Ferguson, riots, protests, looting and murder of policeman.
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Jan 12, 2015 03:41
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Maybe they should actually pay their workers before trying to convince everybody how much they care about the community.
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Jan 12, 2015 04:03
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rotinaj posted:Smalltown_America.txt Yep. Vicas posted:That's pretty much it, most of these signs come at a franchise level, and most McDonalds are locally owned. TBH most of them would be kind of endearing if the corporation as a whole wasn't using them to sell hamburgers Well, absolutely. I felt kind of  on that level because it kind of showed those people trying to do their best to push through tough times. Indeed, your local McDonalds is a part of the community, but it's purely because of the franchise owner, and it's employees. The multi-national corporation is kind of irrelevant in this situation.Parasol Prophet posted:Maybe they should actually pay their workers before trying to convince everybody how much they care about the community. This too.
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Jan 12, 2015 04:04
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Parasol Prophet posted:Maybe they should actually pay their workers before trying to convince everybody how much they care about the community. They gave them a budget (without rent/mortgage in it). What more do you want?
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Jan 12, 2015 04:07
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PaganGoatPants posted:They gave them a budget (without rent/mortgage in it). What more do you want? The budget did have rent! (Also an assumed second job, and health insurance that costs $20 a month) What it didn't include was heating.
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Jan 12, 2015 04:10
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Vicas posted:That's pretty much it, most of these signs come at a franchise level, and most McDonalds are locally owned. TBH most of them would be kind of endearing if the corporation as a whole wasn't using them to sell hamburgers Yeah, my initial reaction was on a sign to sign level, and then I kinda went "...wait a loving second. gently caress you, McDonald's."
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Jan 12, 2015 04:23
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Parasol Prophet posted:The budget did have rent! (Also an assumed second job, and health insurance that costs $20 a month) What it didn't include was logic and honesty.
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Jan 12, 2015 04:47
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I figured that was a given.
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Jan 12, 2015 04:48
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Parasol Prophet posted:Maybe they should actually pay their workers before trying to convince everybody how much they care about the community. Similar in vein, that whenever McDonalds, or any large corporation donates to some charity or worthy cause, they then spend more advertising dollars announcing to the world how benevolent, loving, and caring they are, than the actual dollar amount that they donated to said cause. Also: how many of those signs are staged/made just for this campaign?
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Jan 12, 2015 05:00
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This commercial sucks. At least everyone in the car ignores this fucker. https://www.youtube.com/watch?v=Jpqbam6NMPw
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Jan 12, 2015 05:08
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TontoCorazon posted:Who the gently caress looks at a mcdonalds and thinks of them as staple in their communities anyway. That would be an incredibly depressing community if it was. God that commercial is so drat awful. McDonald's is not a civic cornerstone of my community. It is where I sometimes drive-thru to buy salty crap to shovel into my food-hole.
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Jan 12, 2015 05:14
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Parasol Prophet posted:The budget did have rent! (Also an assumed second job, and health insurance that costs $20 a month) My health insurance is like 1200% higher per month than McDonalds' projections heh.
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Jan 12, 2015 05:24
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Every time that McDonald's ad is exposed to a new market, my Twitter feed is full of "OMG this sucks" comments. I thought the "We'll never be good for you" ads were in bad taste, but that sign-filled schmaltz bullshit ad takes the prize for the year, and it's only 11 days in.
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Jan 12, 2015 06:03
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In The Arms of the Angels begins to play "In the wake of Hurricane Katrina McDonald's handed out thousands of Big Macs, Quarter Pounders, and small fries to hungry refugees. Thanks McDonalds. We are lovin' you..." Cue footage of devastated families being handed McDonalds bags by the National Guard, but mostly black and white photos of fast food.
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Jan 12, 2015 06:07
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"Two all-beef patties special sauce lettuce cheese pickles onions on a sesame seed bun." https://www.youtube.com/watch?v=izQsgE0L450 *still photos slowly scrolling by of the D-Day invasion, the Arch Deluxe, the Korean War, the McDLT, the Tet Offensive, McSalad Shakers, the Challenger disaster, Crystal Pepsi, 9/11 and New Coke*
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Jan 12, 2015 06:15
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MrSlam posted:In The Arms of the Angels begins to play They gave that food away, because it was going to more than likely not be sold. If your house just got flattened by a hurricane, you are not thinking " This is a great time to go get a McFlurry and a happy meal for the kids" McDonalds corporate thinking: "Hmmm. Our franchises on the Gulf Coast are not going to be doing much business in the near future. Instead of shipping the products that are currently there to other areas of the country that were not hit by Katrina (because that would be too expensive. We already paid to ship those burgers there. Why pay again to have them shipped somewhere else), let's show everyone how generous we are by feeding the people who were affected by this disaster. !!-DON'T GIVE AWAY ANY FOOD UNTIL THE FILM CREW ARRIVES-!!
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Jan 12, 2015 06:32
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Select Quote  "CJ is 41, he quit smoking in the past year. Now watch as he gives the creepiest stare EVER at the little boy sitting next to him."
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Jan 12, 2015 19:59
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Cage posted:Thread title didnt specifically say TV ads. My cable company does this with me because I only have internet through them.
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Jan 12, 2015 20:08
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It didn't take long for someone to remake the terrible new McDonald's ad.
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Jan 12, 2015 21:14
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hahahaha the story behind that very first picture of the ad is beautiful, pro click
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Jan 12, 2015 21:29
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HUG THOSE DADS
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Jan 12, 2015 21:41
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This is the proest of pro clicks
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Jan 12, 2015 23:40
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If it wasn't for Wayfair commercials, this would easily be the whitest commercial on TV. https://www.youtube.com/watch?v=nODAfxSEEus
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Jan 13, 2015 05:10
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