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BWV
Feb 24, 2005


why would a company stop selling ads? Did they just fire all their salespeople or whatever

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morestuff
Aug 2, 2008

You can't stop what's coming

BWV posted:

why would a company stop selling ads? Did they just fire all their salespeople or whatever

You can read their explanation here, but it's jargon-heavy. Basically it seems like they weren't making enough money selling ads so they decided to "[shift] our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want to get smarter about the world every day."

euphronius
Feb 18, 2009

morestuff posted:

You can read their explanation here, but it's jargon-heavy. Basically it seems like they weren't making enough money selling ads so they decided to "[shift] our resources and attention to defining a new model for writers and creators to be rewarded, based on the value they’re creating for people. And toward building a transformational product for curious humans who want to get smarter about the world every day."

So patreon?

Akileese
Feb 6, 2005

BWV posted:

why would a company stop selling ads? Did they just fire all their salespeople or whatever

That is actually precisely what they did. My guess is the ad rates they were getting for the platform were not nearly profitable enough for them to have an ad service. Their ad service ran for about two years and my instincts tell me they made a bunch of super duper lovely deals to get these sites on their platform and it torpedo'd their ability to actually get good ad rates when trying to bring in new customers. For what it's worth, Ev Williams isn't wrong about internet content being driven by ad revenue being a totally broken system. The problem is if you're going to piss on the grave of internet advertising, you better have something better. They bet on a subscriber system instead and since it's only been two months, it's kinda hard to know whether or not it's going to work out for them. Medium is a cool site that I never visit just to browse but rather read a lot of really intriguing and neat stuff that gets linked to me from there.

So yeah, The Ringer is a site that is going to live and die by internet ads and sponsored content, which isn't where Ev Williams wanted Medium to go. The cynic in me says it should come as no surprise that the guy who co-founded Twitter has no idea where to take his company.

euphronius posted:

So patreon?

Also pretty much this.

morestuff
Aug 2, 2008

You can't stop what's coming

euphronius posted:

So patreon?

Probably more like "coast off VC money until the well runs dry"

quote:

Medium simply grew too quickly, according to a person close to the company, and laying off 50 people is part of Medium’s plan to cut costs while it figures out what comes next.

Medium has raised more than $130 million from a number of well-known investors, including Andreessen Horowitz, Google Ventures, Greylock and Spark Capital. Its most recent funding round, back in April, valued the company at more than $600 million.

Cash Monet
Apr 5, 2009

https://theringer.com/wheres-wallace-3eee3f835840

The Ringer posted:

Fifteen years later, we’re still looking for Wallace from The Wire. Now you can find him in our new interactive game, “Where’s Wallace.” Click through to search for 47 characters from the show and help D’Angelo Barksdale out.

Christ almighty it ended 10 YEARS AGO

Hand Row
May 28, 2001
Smat people working for Simmons. Uh Bill how about a feature on Soprano unicorns?

DJExile
Jun 28, 2007


Does working for The Ringer pay well? I really loving hope so because i'd be 100% dead inside for contributing to poo poo like that.

Femur
Jan 10, 2004
I REALLY NEED TO SHUT THE FUCK UP
he said he had 50+ employees, I've always wonder how exactly he affords that.

euphronius
Feb 18, 2009

Podcast revenues .

C. Everett Koop
Aug 18, 2008

Femur posted:

he said he had 50+ employees, I've always wonder how exactly he affords that.

Venture capital.

FMguru
Sep 10, 2003

peed on;
sexually

DJExile posted:

Does working for The Ringer pay well? I really loving hope so because i'd be 100% dead inside for contributing to poo poo like that.
Getting paid anything to write online puts you in a better position than 98% of the strivers out there.


Femur posted:

he said he had 50+ employees, I've always wonder how exactly he affords that.
If you have funding (from backers or VCs or whoever), you can burn through that month after month as long as you can tell a story about growing audience and pivoting to profitability. Gotta spend money to make money, ya know!

BWV
Feb 24, 2005


The best thing about making content in 2016 - if you have good content, people are going to find it no matter who you are and where you are.

And as everyone has shown content=dollars. That's why so many companies like Twitter and Medium are raking in that cash

Vertical Lime
Dec 11, 2004

I think he's still being paid by HBO to do other things for them

DJExile
Jun 28, 2007


FMguru posted:

Getting paid anything to write online puts you in a better position than 98% of the strivers out there.

fair point

morestuff
Aug 2, 2008

You can't stop what's coming
They announced an Andre the Giant documentary he was producing (with the WWE) back in February, but as far as I know there's no release date yet. I think that's been pretty much it.

Troy Queef
Jan 12, 2013




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Troy Queef fucked around with this message at 22:22 on May 31, 2017

Henchman of Santa
Aug 21, 2010
The Barstool article was incredibly dumb and Samer is correct

Jackie D
May 27, 2009

Democracy is like a tambourine - not everyone can be trusted with it.


Yeah I don't see the issue here, Barstool is a cesspool and I'll never understand why PFT Commenter went there

Niwrad
Jul 1, 2008

Both sites are clickbait garbage who's readers are cancerous.

Jackie D posted:

Yeah I don't see the issue here, Barstool is a cesspool and I'll never understand why PFT Commenter went there

Money? Not sure the market was that big for a parody Twitter account.

His podcast Pardon My Take is also really good and kind of the opposite of what Barstool puts out.

DJExile
Jun 28, 2007


Yeahthey're both idiots in the big picture but Samer's right here and for all of Gawker's faults (and there are a ton of them), Barstool is far loving worse.

Niwrad
Jul 1, 2008

morestuff posted:

Probably more like "coast off VC money until the well runs dry"

They make a lot off their podcasts. Seat Geek is paying like $20k per episode alone. I know he mentioned that ESPN didn't understand how to monetize podcasts (which is correct).

With what online media companies are going for, I imagine the VC money will continue to pour in even if they are taking a loss.

morestuff
Aug 2, 2008

You can't stop what's coming
Barstool sucks, PFT sucks, Deadspin is mostly just boring now

Niwrad posted:

They make a lot off their podcasts. Seat Geek is paying like $20k per episode alone. I know he mentioned that ESPN didn't understand how to monetize podcasts (which is correct).

With what online media companies are going for, I imagine the VC money will continue to pour in even if they are taking a loss.

The Ringer will probably be fine, I was talking about Medium

Timby
Dec 23, 2006

Your mother!

morestuff posted:

Barstool sucks, PFT sucks, Deadspin is mostly just boring now

Yeah, Deadspin isn't even objectionable anymore (unless it's one of a few of their writers getting up on their high horse to preach from the mountaintops), and they really haven't been ever since AJ Daulerio and later Tommy Craggs got kicked to the curb. It's just kind of ... there, I mean, you can scroll through in the morning to see Tim Burke's endless cavalcade of screenshots because apparently the guy sits in front of a zillion TVs all day, go on Tuesday for Magary, and if they ever post something actually decent, it'll surely spread on Facebook or Twitter.

morestuff posted:

The Ringer will probably be fine, I was talking about Medium

Yeah, Ev Williams' MO is basically "suck up as much VC cash as I can, then get out and try something different." I'd be surprised if Medium is around this time next year.

DJExile
Jun 28, 2007


Bill Simmons' latest sad little plea for attention came at the Recode Code Conference


TL/DR: more of the same "i wasn't dumped by ESPN, I dumped them!", ESPN should have developed BAM Tech in-house, ESPN should be run like a techbro firm and have an office in silicon valley. Amazon and Netflix will control all sports rights in 5 years :laffo:.

ElwoodCuse
Jan 11, 2004

we're puttin' the band back together

Niwrad posted:

Both sites are clickbait garbage who's readers are cancerous.

There is absolutely no comparison between barstool's troll harassment squad and whoever reads/comments/whatever on Deadspin articles

The first like, 10 replies to the tweet of that story are barstool snitches tagging people in to be like "GET EM BOYS hehehe"

BWV
Feb 24, 2005


Deadspin has a ton of ads but I actually enjoy a lot of their content. Magary is great and the occasional "investigative" articles from random writers are pretty interesting. This differs from Barstool, which outside of PFT's podcast, is the lowest form of sports related discourse on the internet.

Durandal1707
Oct 11, 2013
Yeah, Magary is easily one of my favourites in general.

http://theconcourse.deadspin.com/walk-a-message-to-the-class-of-2017-1795137963#_ga=2.53675624.1761324011.1496193838-985363781.1485388893

I really like it when he pulls stuff like this out of his bag, almost as much so as his more snarky material.

Bill Barber
Aug 26, 2015

Hot Rope Guy
My favorite Magary article:

http://theconcourse.deadspin.com/donald-trump-is-going-to-get-his-rear end-kicked-on-tuesday-1788618628

Troy Queef
Jan 12, 2013




even though I posted the original article, personally I think both sites are high on their own self-importance and mirror images of each other: they both employ failed NFL punters (Kluwe on DS, Pat McAfee on BS), they both have one or two things that are legit good/funny (Moskowitz on DS, Jordie and PFTC/Pardon My Take on BS), once-interesting and funny writers who are now just hacks (Drew Magary vs El Pres), third-rail subjects that everyone is expected to agree on (gently caress The Cards vs The Patriots Are Living Gods), they've both taken massive personal/financial hits (the Hogan lawsuit vs. Dave Portnoy's upcoming divorce), etc.

Henchman of Santa
Aug 21, 2010
Pat McAfee failed?

Troy Queef
Jan 12, 2013




Henchman of Santa posted:

Pat McAfee failed?

he quit the Colts to work for Barstool and do standup comedy

General Dog
Apr 26, 2008

Everybody's working for the weekend

BWV posted:

Deadspin has a ton of ads but I actually enjoy a lot of their content. Magary is great and the occasional "investigative" articles from random writers are pretty interesting. This differs from Barstool, which outside of PFT's podcast, is the lowest form of sports related discourse on the internet.

Deadspin has basically everything I'd ever want from a sports site- Amazon ads, video game highlights, political rants from condescending socialists, and soccer.

CharlestheHammer
Jun 26, 2011

YOU SAY MY POSTS ARE THE RAVINGS OF THE DUMBEST PERSON ON GOD'S GREEN EARTH BUT YOU YOURSELF ARE READING THEM. CURIOUS!

Troy Queef posted:

he quit the Colts to work for Barstool and do standup comedy

He didn't really fail as he quit of his own accord.

FMguru
Sep 10, 2003

peed on;
sexually
https://twitter.com/bubbaprog/status/869905282771673088

DJExile
Jun 28, 2007


holy loving lol

Timby
Dec 23, 2006

Your mother!


There's no way 300,000 people clicked on Burke's stupid screengrabber posts in a single day.

Niwrad
Jul 1, 2008

Timby posted:

There's no way 300,000 people clicked on Burke's stupid screengrabber posts in a single day.

Depends on what metrics he is using. Deadspin still draws big traffic although they buy heavily off social media outlets. And since Burke is the editor, he may be able to push for more paid traffic to go to his articles than others. But ComScore is always lower so if he's comparing his internal numbers to The Ringer's ComScore numbers, it's being disingenuous (which he likely knows). Medium also doesn't play well with ComScore so I'm not sure you can take much from the statistics. It's only tracking US users and doesn't handle mobile well at all.

The Ringer likely commands a CPM rate that dwarfs Deadspin (which torpedoed with the advertiser exodus) and generates most of their money through a podcast network. I'd wager The Ringer will be worth much more than Deadspin in a year or two considering where media is going.

DJExile
Jun 28, 2007


I don't doubt gawker is a dead company walking but to go from 1.2 million unique viewers to 316,000 in any metric is pretty sad.

E: now granted i have no idea if that includes podcast traffic. Guessing it doesn't

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AsInHowe
Jan 11, 2007

red winged angel

General Dog posted:

Deadspin has basically everything I'd ever want from a sports site- Amazon ads, video game highlights, political rants from condescending socialists, and soccer.

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