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Funfact: the best performing audience data for hair removal salons is geo-location data of America's strip clubs.
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Sep 17, 2020 17:18
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I checked out my info and it had a picture of me checking out my info taken over my shoulder.
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Sep 17, 2020 18:22
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1st guess was insurance 2nd was soda also coincidentally, the latest pop science book NPR is promoing is a book about a 1960s company called Simulmatics Corp that tried to do data mining and helped JFK win.
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Sep 17, 2020 18:46
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Push El Burrito posted:I checked out my info and it had a picture of me checking out my info taken over my shoulder. How was the picture quality? Should I consider buying a camera from the amazing new Canon® EOS line?
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Sep 17, 2020 18:55
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Barudak posted:Funfact: the best performing audience data for hair removal salons is geo-location data of America's strip clubs. Weird, I can't imagine how these two could possibly be connected.
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Sep 17, 2020 21:07
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Der Kyhe posted:The underlying phenomena could also be that "people who own dogs also have enough income to donate to charity" or "people looking into getting a dog also look for other causes that bring them happiness" etc. but usually there is not enough data to make any in-depth connections. Science press is usually mostly a joke; how many "breaking news on life on Mars" we have gotten and still, only evidence of very strong maybe to the side of "yes, there used to be bacteria here". So, now, liking waffle fries is correlated with being highly educated, which in a data analysis sense is true, even though the two have nothing to do with each other.
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Sep 17, 2020 22:18
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CJacobs posted:So what? I'm forever lolling at them that they have effectively infinite R&D and yet are only smart or willing enough to accomplish the broken sort-of-kind-of-sometimes-accurate way it currently works According to conversations I've had with Google employees the two biggest divisions at Google are AdWords and Search. In that order. Multiple office buildings are devoted to these things.
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Sep 17, 2020 23:11
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what song is this (or what song is it supposed to sound like?) "strange little memories"? is what I'm hearing in the lyrics but my ears are awful, its some 90s song right?
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Sep 18, 2020 01:03
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Mazy Star?
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Sep 18, 2020 01:07
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Yeah, it's Fade Into You
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Sep 18, 2020 01:10
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Beachcomber posted:According to conversations I've had with Google employees the two biggest divisions at Google are AdWords and Search. In that order. Multiple office buildings are devoted to these things. Google is an ad company with a monopoly, not a tech company, which is good for them because they suck at everything except having a monopoly.
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Sep 18, 2020 01:14
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It's also good at translating stuff I aim my phone at.
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Sep 18, 2020 01:53
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Solice Kirsk posted:Mazy Star? Telemaze posted:Yeah, it's Fade Into You Thank you!
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Sep 18, 2020 01:56
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Beachcomber posted:According to conversations I've had with Google employees the two biggest divisions at Google are AdWords and Search. In that order. Multiple office buildings are devoted to these things. That's pretty pathetic
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Sep 18, 2020 01:57
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Solice Kirsk posted:It's also good at translating stuff I aim my phone at.
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Sep 18, 2020 02:09
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Good old Word Lens. It kinda worked.
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Sep 18, 2020 08:57
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Plastik posted:TL;DR: Online advertising is a bizarre scam where you have to trick both your customers and the algorithms to make effective ads. Demographic labels, while not correct, are still useful for this, and it's more important that your interest label selections are common in your industry than actually correct or true. Very informative, thank you. This confirms some suspicions I had, especially that they don't care if you don't actually click through. About a year ago I started engaging with ads on instagram by explicitly marking them as 'not interested' to all of them because I wanted to find out whether the recommendation algorithm had a limit where it would stop showing you ads (lmao no) if the match was a low %. What ended up happening was that the recommendations started becoming more insane and extreme - from ugly rings for men with skulls, like a completely earnest Da Share Zone vibe, to women's ligerie of all sorts. Instagram's 'discover' recommender is also completely stupid as it tends to suggest stuff that is completely irrelevant to what I actually engage with on the platform. It's incredible how they make bank on things that work this poorly for me.
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Sep 18, 2020 09:32
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CJacobs posted:That's pretty pathetic You think this because you think the point is to make a good ad bot. Its not, the point is to make money, and they are doing that no problem.
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Sep 18, 2020 12:34
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Chrysophylax posted:Very informative, thank you. This confirms some suspicions I had, especially that they don't care if you don't actually click through. I started doing this with twitter and now I get ads for weird gadgets that will surely kill someone if they used them.
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Sep 18, 2020 13:51
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I do often wonder who clicks on random internet ads. No I'm not saying I'm not influenced by ads, I'm even signed up for some of them for things that I want good discounts on. But random banner ads on the internet? Not only are they barely ever truthful, there's also the enormous risk of malware. Maybe internet ads in general are a dumb marketing move???
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Sep 18, 2020 14:29
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Clicked ads can be stupid effective, mostly for sales events. Otherwise nobody really gives a poo poo, and even then a really good rate of clicks is .15% with the average much closer to .08%. There are also specific demographics and people who are click receptive, which if you look at the steady benchmark of .08% you might realize exactly how large that demo is in the general populace. Whats important is a) even with that low rate of clicks if you can link that to purchases you'd be stunned how cost effective ads can be even when .04% of people who see an ad click and b) you can do touchpoint and exposure modeling to determine the "true value*" *value not true
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Sep 18, 2020 14:38
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Thoughtless posted:I do often wonder who clicks on random internet ads. I'ma guess boomers.
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Sep 18, 2020 14:50
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Barudak posted:Google is an ad company with a monopoly, not a tech company, which is good for them because they suck at everything except having a monopoly. If they suck so much then break their monopoly I'll give you until next Wednesday
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Sep 18, 2020 14:54
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Ghost Leviathan posted:I'ma guess boomers. How could they find the ads beneath the 40 IE toolbars they installed? Did their banzai buddy help?
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Sep 18, 2020 14:55
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Even boomers are evolving, my parents have had an ad blocker for years and my dad is an experienced torrenter. He mostly uses his skills to download an insane amount of e-books, most of which he will never get around to reading, but still. I basically never click ads on my desktop, but I have, on occasion, tapped ads for different games while playing a mobile game. It's like the barrier was lower somehow, since that whole scene is already completely ad-infested. On one or two of those games I actually spent some money, too, so that wasn't a bad investment on their part considering I'm not particularly susceptible to clicking on ads otherwise.
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Sep 18, 2020 15:00
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Soylent Pudding posted:Did their banzai buddy help? What did the beaver say to the tree? Tenno Heika Bonsai! Bonsai! Bonsai!
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Sep 18, 2020 15:03
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90% of the time I click and ad it was slow loading and pops under the click of the link I actually wanted to follow. Always wondered if there was some javascript fuckery to make that happen.
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Sep 18, 2020 15:04
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Until recently I was scrolling past the ads and promoted tweets on my mobile Twitter app, but about three weeks ago I found that they were getting oppressively dense - runs of 5 tweets including 3 ads. A friend's tweet gave me the idea of blocking them for funzies and so I blocked 3 and I stopped seeing them. One more popped up the next day and I blocked it too. Because I blocked about 4 promoted tweets, twitter doesn't show me ads anymore. I scroll and I never see promoted tweets ever. I guess the risk of the advertiser having their "blocked" stat go up outweighs any potential advertising benefits they'd get from me seeing their ad.
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Sep 18, 2020 15:11
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That's why I'm almost hesitant about recommending ad blockers, if it becomes universal they will find new ways of intruding on us. I'm basically a parasite on the backs of people who somehow still don't have ad blockers for sites like YouTube in 2020, but I can do no other. I can accept banner ads in moderation, but unskippable ads that play when you're just trying to watch a video are super loving annoying. They're wasting my time with bullshit. I can't handle it. If YouTube ever forces that type of ad down everyone's throats, including the Internet-savvy, I will at least attempt to migrate to a different video hosting site that just has banner ads at most.
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Sep 18, 2020 15:20
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I mean it's already happened, not recommending just causes people who don't have them to suffer.
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Sep 18, 2020 15:21
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The primary purpose of adblockers isn't to skip ads but to protect you from malvertising.
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Sep 18, 2020 15:23
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I recommend them to friends, family members, and people I like generally to my enemies I suggest they cause cancer
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Sep 18, 2020 15:24
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Soylent Pudding posted:The primary purpose of adblockers isn't to skip ads but to protect you from malvertising. Yeah, that's a fairly significant aspect. More than once now I disabled adblockers on request and was immediately hit by "ads" that hijacked my browser window in attempt to make it look like it's some government sting where I have to pay a fine or else. Or just the good old "PLAY oval office WARS NOW M'LORD". I'm used to them by now, but it's easy to see an inexperienced user getting scammed or suffering a million viruses that way.
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Sep 18, 2020 15:38
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Phlegmish posted:Even boomers are evolving, my parents have had an ad blocker for years and my dad is an experienced torrenter. He mostly uses his skills to download an insane amount of e-books, most of which he will never get around to reading, but still. He truly is in touch with the times. Soylent Pudding posted:The primary purpose of adblockers isn't to skip ads but to protect you from malvertising. At this point adblockers make more of a difference than antivirus software by a huge degree.
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Sep 18, 2020 15:41
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You don't even have to click. Adds containing drive by malware have been injected into ad networks and reached top 500 websites. Also for those unaware, click fraud is a major financial reason for hacking. The hackers infect a bunch of computers and then have those computers constantly click through ads on websites the attackers control and collect the ad revenue.
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Sep 18, 2020 15:43
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There's also adblockers which passively click on every ad to gently caress with metrics.
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Sep 18, 2020 15:52
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CommonShore posted:Until recently I was scrolling past the ads and promoted tweets on my mobile Twitter app, but about three weeks ago I found that they were getting oppressively dense - runs of 5 tweets including 3 ads. A friend's tweet gave me the idea of blocking them for funzies and so I blocked 3 and I stopped seeing them. One more popped up the next day and I blocked it too. I guess you have the touch, I've had that policy forever and I still get promoted tweets all over the place.
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Sep 18, 2020 15:53
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Hacking worries in 2001: they are going to steal my back account by hacking my desktop computer! Hacking worries in 2020: please help my refrigerator keeps clicking on ads and tweeting MAGA
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Sep 18, 2020 15:58
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Phlegmish posted:That's why I'm almost hesitant about recommending ad blockers, if it becomes universal they will find new ways of intruding on us. I'm basically a parasite on the backs of people who somehow still don't have ad blockers for sites like YouTube in 2020, but I can do no other. I can accept banner ads in moderation, but unskippable ads that play when you're just trying to watch a video are super loving annoying. They're wasting my time with bullshit. I can't handle it. If YouTube ever forces that type of ad down everyone's throats, including the Internet-savvy, I will at least attempt to migrate to a different video hosting site that just has banner ads at most. I mean i blocked it using twitter's "Block user" feature, not with an external ad blocker software.
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Sep 18, 2020 16:48
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CommonShore posted:Because I blocked about 4 promoted tweets, twitter doesn't show me ads anymore. I've blocked, uh, easily 10x that and still get them (on my phone, desktop I use adblock) they just get weirder and weirder and less appropriate to me (that said Twitter's idea of my interests, going by the data they store on me, is wildly off to start with)
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Sep 18, 2020 17:19
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