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The fact that those two tiny companies have been able to penetrate so much shows how much more room there is in the market.
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Oct 16, 2018 14:02
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sportsgenius86 posted:I still don’t understand how Sherry’s Berries can have as much money as they seem to based on advertising frequency It's because their berries are very plump, very juicy.
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Oct 16, 2018 14:50
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The barrier of entry for podcasting is nominal so hopefully the medium won’t be completely corrupted by commercial and monopolistic forces.
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Oct 16, 2018 15:12
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euphronius posted:The barrier of entry for podcasting is nominal so hopefully the medium won’t be completely corrupted by commercial and monopolistic forces. you know that all you need is a printer to start a newspaper right?
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Oct 16, 2018 17:15
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Peanut President posted:you know that all you need is a printer to start a newspaper right? The metaphor breaks down tho because the internet provides universal distribution which you don’t have with a printer
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Oct 16, 2018 17:18
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you could just have a blog
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Oct 16, 2018 17:24
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The thing about podcast advertising is advertisers have much more accurate data on who is listening. Which is why they can spend less but have a hyper focused target market. It’s definitely worth the cost. Which is why it’s still very lucrative.
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Oct 16, 2018 20:33
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soggybagel posted:The thing about podcast advertising is advertisers have much more accurate data on who is listening. Which is why they can spend less but have a hyper focused target market. It’s definitely worth the cost. Which is why it’s still very lucrative. As someone who's been listening a long time it's been interesting to watch it grow from affiliate marketing being the only viable way of covering server costs to even medium sized podcasters at least making relatively decent wages on regular ads. It makes me wish I wasn't a bad voice broken lung audio-quality hating idiot and could do it better.
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Oct 16, 2018 21:25
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I think the money will only go up for these big podcasts because right now the bigger brands are still avoiding them for some reason. At some point companies like Budweiser and Pepsi are going to jump on board and it'll change everything.
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Oct 16, 2018 23:12
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I think the content might matter too. Like a lot of the "big" podcasters also have concomitant controversy/infamy. Not of all of them of course, but Coke isn't going to want their bumper accompanied by Simmons dad talking about the old days when he could say the n word (an event that hasn't occurred I know).
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Oct 16, 2018 23:44
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Scaramouche posted:I think the content might matter too. Like a lot of the "big" podcasters also have concomitant controversy/infamy. Not of all of them of course, but Coke isn't going to want their bumper accompanied by Simmons dad talking about the old days when he could say the n word (an event that hasn't occurred I know). Simmons is pretty corporate safe, though some may not be huge into the "Mature Topics" that come up. I think its more like the large corporations haven't yet devised strategies for niche marketing quite like that, largely because they don't need to. The 2017 podcast advertising revenue was $314 million, which is a lot of money for individuals but pretty small when talking about advertising giants (for example, Coke spent 3.9 BILLION on advertising, 10x+ more than the entire podcast industry) It's still pretty small, but growing fast.
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Oct 17, 2018 00:12
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I swore I heard a major beer ad on a podcast within the last year but maybe I'm dreaming that.
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Oct 17, 2018 00:20
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I am also remembering a major beer ad.
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Oct 17, 2018 00:20
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I don’t know how much it’ll ever really appeal to traditional advertisers when the majority of the audience can and does skip through the ad spots
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Oct 17, 2018 00:25
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morestuff posted:I don’t know how much it’ll ever really appeal to traditional advertisers when the majority of the audience can and does skip through the ad spots sometimes i will sit through the ad reads on long drives or if i know the hosts will make the ads brief and/or entertaining (shutdown fullcast is especially good at this on the rare occasions when they pull a sponsor)
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Oct 17, 2018 00:30
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I pretty rarely listen to podcasts but when I do I'm driving so I'll usually sit through them. AND EVERYONE SHOULD AGREE WITH ME SO THE SENTIMENT ANALYSIS BOTS SUGGEST HIGHER AD RATES
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Oct 17, 2018 00:58
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The cumtown live reads are the only good ads
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Oct 17, 2018 01:22
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i've heard some high profile advertisers on simmons' show fwiw
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Oct 17, 2018 01:25
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Rick posted:I swore I heard a major beer ad on a podcast within the last year but maybe I'm dreaming that. Miller advertises on a bunch of Ringer shows, and forces the hosts to do one of the most hilariously stilted ad reads I've heard.
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Oct 17, 2018 01:29
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Bip Roberts posted:The cumtown live reads are the only good ads I will never understand how they got ads in the first place
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Oct 17, 2018 01:54
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morestuff posted:I don’t know how much it’ll ever really appeal to traditional advertisers when the majority of the audience can and does skip through the ad spots Everyone fast forwards through the DVR and has an ad blocker on these days. I still think ad spots on podcasts are worthwhile if they mix it in to the episode. I forgot that Subway was a sponsor for Simmons podcast at ESPN. But they didn't even really charge them extra for it, it was just a throw-in which is insane.
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Oct 17, 2018 01:58
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Henchman of Santa posted:I will never understand how they got ads in the first place Nick constantly messing up the promo code being the only thing that seems to upset betdsi is also baffling.
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Oct 17, 2018 02:43
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If only like half of America even knows what a podcast is, here ~12 years into the medium, what reason is there to think it will experience substantial growth going forward? Isn’t it more likely we’re already at the peak?
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Oct 17, 2018 04:47
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General Dog posted:If only like half of America even knows what a podcast is, here ~12 years into the medium, what reason is there to think it will experience substantial growth going forward? Isn’t it more likely we’re already at the peak? Doubtful. Its gaining steam, especially with younger people. The problem right now is it's very male dominated, and until they can find a way to get more women to listen it's not going to grow much larger. I mean, I live (and work) in a place that's not very up on current times (small town Florida) and almost all of the 25 and under crowd talk about listening to podcasts, to the point where there's actually discussions about episodes of certain ones. Hell, look at something like All Things Comedy. They have a deal with comedy central now, and started as purely a podcast network. Between that and larger festivals, it is growing. A bigger issue is how splintered they become, and people begging for money. I'm not giving you 10 bucks a month to hear a full interview, or any of that poo poo.
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Oct 17, 2018 06:13
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Everyone in my office under 40 listens to podcasts at their desks. Everyone between 40 and 50 listens to talk radio. Everyone over 50 acts like if you’re listening to something, you aren’t doing any work.
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Oct 17, 2018 06:52
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yeah podcasts are basically the new talk and sports radio, right down to the same advertisers.
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Oct 17, 2018 12:04
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sportsgenius86 posted:Everyone in my office under 40 listens to podcasts at their desks. Ageist! I'm 40 and I listen to podcasts at work.
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Oct 17, 2018 14:01
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https://twitter.com/jason_kint/status/1052311975236112386?s=19 everyone fired all their writers and pivoted to video based on Facebook just making up viewer numbers heck yeah
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Oct 17, 2018 15:12
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I drive around a ton for work and I listen to so, so many podcasts. On 2x speed 
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Oct 17, 2018 15:27
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Spoeank posted:I drive around a ton for work and I listen to so, so many podcasts. That's mental illness
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Oct 17, 2018 15:38
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MourningView posted:https://twitter.com/jason_kint/status/1052311975236112386?s=19 Yeah, was just reading about this. Don't know what to say other than I'm equal parts angry and not surprised.
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Oct 17, 2018 15:42
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Bip Roberts posted:That's mental illness how else am I supposed to manage to listen to the 32 podcasts I subscribe to Related, I own a leesa mattress and have Harry's razors and products
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Oct 17, 2018 15:46
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MourningView posted:https://twitter.com/jason_kint/status/1052311975236112386?s=19 https://twitter.com/slmandel/status/1052574161992744960
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Oct 17, 2018 16:06
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it's surprised me that podcasts haven't gone towards a subscription model (especially one's that are clearly higher budgeted ) but I guess the sheer amount of them makes people worried they'll get replaced. Then again, I also can't believe how much money advertisers are spending but I guess the money they used to spend on banners and poo poo has to go somewhere.
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Oct 17, 2018 16:09
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BWV posted:it's surprised me that podcasts haven't gone towards a subscription model Give it time. no way some of those aren't heading there soon enough
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Oct 17, 2018 16:15
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I thought it came out a while ago that Facebook was counting as little as 5 seconds of autoplay or something as a "view"
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Oct 17, 2018 16:17
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BWV posted:it's surprised me that podcasts haven't gone towards a subscription model (especially one's that are clearly higher budgeted ) but I guess the sheer amount of them makes people worried they'll get replaced. Then again, I also can't believe how much money advertisers are spending but I guess the money they used to spend on banners and poo poo has to go somewhere. Many podcasts have gone toward subscription models. A lot of popular ones have 50% of their content behind a Patreon. A full subscription would require an established audience to work.
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Oct 17, 2018 16:30
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MourningView posted:Miller advertises on a bunch of Ringer shows, and forces the hosts to do one of the most hilariously stilted ad reads I've heard. This is probably it. Yeah I guess they weren't very dynamic if I didn't remember the brand or where they came from. General Dog posted:If only like half of America even knows what a podcast is, here ~12 years into the medium, what reason is there to think it will experience substantial growth going forward? Isn’t it more likely we’re already at the peak? I went to a startup pitch contest (how did my life become such a nightmare) last night to support some friends and one of the pitches was for a service that made podcasts that primarily (at this point) for medium-sized media companies that wanted to capture the podcast market without investing in producing podcasts. It was one of the more shaky pitches so I am not sure how reliable the numbers were, but they were selling the fact pretty hard that millennials and especially genzees are adopting podcasts en masse and that it's growing faster than music or audiobooks.
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Oct 17, 2018 17:21
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Henchman of Santa posted:Many podcasts have gone toward subscription models. A lot of popular ones have 50% of their content behind a Patreon. A full subscription would require an established audience to work. The two major pro wrestling podcast networks (F4WON and the Torch) have basically grown out of the old newsletter model and had heavy subscription bases.
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Oct 17, 2018 17:36
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There are tons of podcasts with subscriptions, maybe an additional podcast, or one with like no ads or something
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Oct 17, 2018 18:29
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