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I'll talk about weathering in a second, but first, your choice of fonts: It's all Gill Sans, which is great. What's not great is Gill Sans Bold (or maybe it's Heavy but what I'm basically talking about is the "The cut is right" bit). Change that to Gill Sans Light. I implore you. As for weathering, you can always overlay a texture on your typography using layer blending modes - though good looking high res textures are pretty hard to find. If you want to go the extra mile and make it look really good, though, print out just the type on a cheapo b&w laser printer and rough it up. Then scan it back in at like 600 dpi and use layer blending modes to make it fit with the colors and poo poo. So yeah! There you go! Easy Peasy
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Jul 28, 2011 04:23
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One of the most important things you need to remember is to give your text breathing room. Sure, there's plenty of space between lines but then the text boxes are all scrunched up against the the border and one another. Basically, you've got tons of room on the page, but that doesn't mean use it all! Second of all, kerning. This is also all about white space (or negative space, however you want to call it.) The best way to get good at it is to do it by hand, a lot. Blur your vision and just look for areas in a word that look overweight compared to its neighbors and fix it. It will take time to get good at it but it is something you need to do. I've redone your Goudy page, same border, same arrangement, but with just Akzidenz Grotesk and a hint of Mrs. Eaves. It's not particularly beautiful, but see how everything has lots of nice breathing room? Ain't it sweet? Hopefully this link will work: https://dl-web.dropbox.com/get/types.pdf?w=c300e99f
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Oct 20, 2011 17:21
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I thought I'd resuscitate this old thread instead of creating a new one just for this inconsequential post. Basically I've just got a couple of old design projects that I'm not currently working on but would still love a professional opinion. So here they are: Book design (unfinished) I've never done anything like this before so it was very interesting to basically brute force my way through it. Here are the best pages:      Package design (basically finished) This was my family's big Christmas present. I think I went a little overboard with it but I also really really love how it turned out. My photography sucks though.     
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Jan 27, 2012 18:29
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That is an excellent way to segue into me showing off a bit of logo design I recently did. (And sorry for resurrecting this thread then leaving, I did read everyone's replies -- thanks!) But basically, the bottles are too flat. So, here's my logo:  All I did to give the bottle shape and texture was create a gradient map that basically went light dark light dark light. Add a little bit of extra shading, change the perspective for the neck, then turn it into a halftone pattern. I bet if you did the same and overlaid it even just as a 20% darker color it'd add a lot of depth.
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Feb 22, 2012 04:31
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kidcoelacanth posted:I'm going to have an incredibly difficult time not stealing "Ye Old Fart" for my upcoming wine packaging class project Go crazy, I say -- as long as you post it here. My dad and I brew beer so Ye Olde Fart Brewery (Established 2010) is our "company" 
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Feb 22, 2012 06:47
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I'm gonna ruin it for you right now, it's the pringles man edit: ok, not quite as much as I remembered
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May 11, 2012 04:15
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ash with a five posted:I thought I'd maybe cracked it. Found a font I liked, daft little logo. Looks okay in all sizes. At the very least, align your sidebar links with the A, or better yet give them a bigger, more modern font and size (like 24) and keep them aligned with that a.
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Jul 31, 2012 23:32
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u dummy http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_2013_brand_new_conference_by_underconsideration.php
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May 7, 2014 05:08
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Typography is a fickle mistress and kerning letters super close while still looking good tends to be quite tough. I feel like the only things really working on that image are the second from right, middle column and the bottom right set in that nice condensed font. If you really want your letters touching I would recommend starting from scratch or heavily modifying some fonts, preferably with pencil and paper first as that will be a lot easier. Here are some ideas I've had.  edit: basically what I'm trying to say is don't let the top halves of the k and s touch. It doesn't look good.
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Jul 12, 2014 17:08
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im bored so i did some more
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Jul 12, 2014 17:36
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Haha, to be fair the letter K is pretty much only made up of straight lines and sharp angles.
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Jul 20, 2014 17:30
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I would start by looking up "color theory"
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Sep 4, 2014 05:29
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edit: no, I just don't have any invitations. Sorry, I'm a monster.
Fayez Butts fucked around with this message at 01:27 on Jan 6, 2015 |
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Jan 6, 2015 01:23
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My what? edit: haha, oh wow, that was so long ago! I didn't even make the Greek connection but I do kind of see it. Voodoodle: Your logo is a pretty good start but a lot about being a designer is consistency. That means line weight (positive or negative space), curve angle, etc. Since it would be tough to make everything balloon out from the B in a good looking, consistent way (I gave it a shot!), I would try to make your counters as consistent as possible. This is what I came up with:  Working on a grid with snapping makes life super easy, but your true starting location should really be with pencil and paper. Fayez Butts fucked around with this message at 04:34 on Jan 29, 2015 |
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Jan 29, 2015 03:44
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Yeah, I wouldn't go about editing fonts to the degree you did without a stronger knowledge of how fonts work optically (sorry.). I went in and overlaid the original font over your logo and it looks like you've just basically introduced a slightly smaller X-height to the text which is a pretty big no-no. The X-height and baseline are some of the most important things that need to be super consistent, so making such a slight change just looks like a mistake. In the case of your design, the S looks supersized and the R just looks weird with its droopy terminal Zooming in even more I'm actually counting 3 X-heights  One thing I like to do that I think stands out more and looks better is make small caps. What do you think?  And finally here's a good quick read about the basics of what goes into good type design: http://www.frerejones.com/blog/typeface-mechanics-001/
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Mar 30, 2015 03:15
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Don't stroke text. Instead, do something like this:  or try messing around with italics, other fonts/weights/colors, etc. But don't stroke text. Fayez Butts fucked around with this message at 04:14 on Apr 12, 2015 |
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Apr 12, 2015 04:11
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Actually, that would be worse. Interior strokes make text look extra lovely. If you really have to, do exterior strokes as they don't mess with the look extremely carefully created letterforms.
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Apr 12, 2015 04:34
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I dunno. I think you should keep the tracking and point sizes of the original.
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Apr 13, 2015 02:35
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Stuporstar posted:So the second design I posted? Yeah, sorry, the second. And I think both of those are good ideas. I think compartmentalizing "Stop buying" and "bottled water" is a good idea as well; I'd say your third design on your third post is the most cohesive.
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Apr 13, 2015 02:58
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What's wrong with it?
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Apr 14, 2015 00:38
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Your text is a bit stretched and the I can't tell what the image on the left is. But hey! It doesn't have any gradients or stroked type which is great in my eyes.
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Apr 18, 2015 07:34
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Keket posted:Where's some good places to learn to get better at typography? It's always been something I've sucked majorly at. It seems to be a three-dimensional 7. Better at typography you say? I think the best and most concise reference I've come across lately is practicaltypography.com
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Jun 12, 2015 01:39
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