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Think in terms of a grid. This helps with balancing headlines, your kerning/tracking/leading, blocks of type themselves, images, etc. Think about eye-tracking (how the reader's eye moves about the piece). Always be aware of eye-tracking and hierarchy. What's the most important thing? The second most? What's merely support? Right now the Artist Statement piece has a lot of elements competing for my eye. I'm looking EVERYWHERE and too many things are screaming at me for attention. So much so that I don't want to look at it. Also, lighten the textured background. It's pretty heavy (and over-used). That stuff is to design what auto-tune is to singing.
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Oct 21, 2011 14:46
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| # ¿ Jan 16, 2026 11:56 |
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Fayez Butts posted:
The type weight of "Decoded" is different between the labels and the cards. You should think of matching them up more (make the type heavier on labels). Also, have thought bringing the green color from the cards into the labels? They look a little flat right now.
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Feb 3, 2012 17:13
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Young Freud posted:I'm doing some designs for a personal business card and I've settled on an illustration of Lady Godiva as a theme. I wanted to do something that was visually complex, with lots of swirls and line, something that would take me out of my minimalist comfort zone. Also, it would give me some good experience with working with Illustrator CS6. I'm trying to decide which one I should go for, color-wise, or if I should try other color combinations. I think the last one, the line drawing, in gold or silver, on the above blue background would look pretty darn sharp.
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May 30, 2012 13:26
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I'd play with the transparency of the dice so some of that background texture shows through.
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Jun 3, 2014 00:34
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Arthil posted:A font change I could see happening, they're satisfied with that one but might there be any recommendations? A "lively" font was how they described what they wanted, but I tried to refrain from using anything too crazy. The colors... well that might not be something I can budge them on. This here is their website, and they wanted the colors to be based off of the red and green shown. Thankfully I was able to convince them that the green was going to be horribly bright when I showed them what it looked like with the silhouette of NC in that blinding neon green. You can have a lively font that isn't ca-razy. This one, aside from speaking "mexican restaurant" and "children's birthday party pizzeria", does nothing to say "Nutritionist." You can still be fun with type but this doesn't make me take them seriously at all.
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Apr 13, 2015 21:34
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| # ¿ Jan 16, 2026 11:56 |
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I like on the typography usage on pages 3 and 6 (5 reasons, Apply for Admission). Maybe try to utilize that fun style to the other headings? Also, the brownish sepia tone is a little off-putting, looks kinda dirty. Might just be me though. Maybe a bit brighter/little more cream?
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Jul 13, 2015 16:50
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