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Drop "Contact Info." People aren't going to be confused about who the email or phone # belongs to. You can also make the actual info bigger, with "Contact Info" gone. The design looks alright to me, but I'd put your work first - right now it looks like your face will be on the front? Nobody gives a poo poo about what you look like and it won't encourage anyone to read further. The "why hire me?" copy needs work too. The first two paragraphs say "I, I, I." You're talking about yourself. That's not good. Nobody cares about you. They want to hear how you can solve their problems. The third paragraph gets marginally closer - you're at least sort of describing a situation where you'd be useful. The fourth paragraph is you either making poo poo up (don't), or it's true and you've presented it in the worst way possible. If you've done balloon nights and more people came, get in contact with that restaurant or whatever. Get a hard number on sales increases, or net profits or something. 15% more people compared to a regular Wednesday. $800 more in gross sales. Instead asking the customer to believe you about how you'll be helpful, show it. Testimonials should be the second/3rd thing people see, after the pictures of your work and hard numbers. If you can combine testimonials and hard numbers, do that. "Noel's balloon nights are wildly popular with families here at X. We see a 20% increase in sales. Well worth it!" That's what you want people to read. Do deep research. The managers don't want to think about whether or not hiring you makes sense monetarily. Take your hourly rate, and try to find out how much more business the restaurant would have to do to break even on you. I'm sure you can look up the margins for typical restaurants somewhere. Tell them this break even point: "If I attract six more average families, it's worth it to you! And I average ten-twelve more!" Make it so they can't say no. Make turning you down a losing proposition. Right now all they see is your face, and bunch of poo poo they have to clear with the owner. More work for them. Instant "no." If you can give them credible, hard data on how much you can boost their business, they don't have to worry about looking stupid for bringing it to the boss. These links will help you. The first is a general post about freelancing. The second is a (long) video about creatives finding freelance work. It goes in depth in to how to get inside the customer's head and make them eager to hire you. You need to watch all of it. http://www.iwillteachyoutoberich.com/blog/finding-clients/ http://www.iwillteachyoutoberich.com/blog/creatives-earning-more-psychology/ Prolonged Panorama fucked around with this message at 04:29 on Jun 30, 2012 |
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Jun 30, 2012 04:24
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It's better than the original you posted, but still doesn't feel quite cohesive. Looking at what you've posted, I think you could play with the letter spacing to get you closer to what you want. If you're in Photoshop or Illustrator, you can highlight your text and then hold alt and use the left and right arrow keys to change the overall spacing between characters ("tracking"), and with your cursor between two characters (nothing highlighted), alt + left/right adjusts the spacing between two characters ("kerning"). This lets you do something like this, where all the text size/weights are the same: It's necessary if you want to do something like the above, but can help in smaller ways too - you can fix the default spacing between the letters in "WATER" so the gaps appear more even, for example. edit: looking at this after posting, the A in "water" in my example should be nudged a bit to the right. Enter the world of kerning, your OCD will thank you! Prolonged Panorama fucked around with this message at 01:26 on Apr 13, 2015 |
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Apr 13, 2015 01:24
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Maybe don't have the indicator be all the way rotated? It will read better as one object (indicator) in front of another (stylized dial) if you can see that the dial continues beyond/underneath the pointer. Right now they merge in to one object. If you want to go further, you could change up the colors (white pointer maybe?) or add a shadow under the pointer. Because right now, even knowing what it's supposed to be, it flips in my mind to being some sort of stylized capital "D".
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Aug 14, 2015 22:11
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