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May as well necro this thread since there doesn't seem to be a more appropriate live one. I've been asked to work on a logo for a company that deals with B2B software services, so I've tried to throw together something professional and clean. I know typography-based are pretty boring, but figured I may as well throw this one to the sharks and see what you think. In-place on the website; it's actually all-white, but the box and "card" are just at 65% opacity so it blends in no matter what the final (dark) background is  Plain white background, splash of color instead of just grey  Narrow version, splash of a different color  I know Lucida Grande seems pretty  , but after browsing through several hundred other previews on dafont and typekit without looking at the actual font names, it ended up being the one that seemed to look the best for this combination of letters.
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Mar 29, 2015 02:07
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Thanks for the input. I hear you on the colors, I'll admit that for the on-white examples I just grabbed a couple mostly at random since it was just designed as a single color. I was planning on taking a closer look at the keming once I heard back from Lucida's creators about the EULA (it seems like it might only be able to be used on the web as raster, not SVG) to see if I had to switch to something else, but after some more reading since I've made the post I think I'll try my hand at making the type subset from scratch or modifying one with a more clearly open license e: For the curious, I remade the design from scratch based around the OFL Cabin font to avoid any potential issues with using LG in non-raster situations. I spent a while tweaking most of the letterforms, and I'm pleased with how it turned out. Just throwing it on this post to avoid needlessly bumping the thread. I think it might work better without the italic, but I don't think the non-italic "a" looks right for it  e2: And on second thought, I just needed more sleep; I made the non-italic "a" out of the "d" and the tail of the italic one  
Sentient Data fucked around with this message at 17:46 on Mar 29, 2015 |
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Mar 29, 2015 10:51
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Yeah, it does help the contrast since Cabin's bold doesn't make too huge of a difference. I obviously have both versions saved, so I think I'll just do some simple AB testing with the layouts to see how the general feel works out. I'll give both a fair shot after I've cleared my head by taking care of some more coding work. Funny thing is that I got a reply from the Lucida guys about an hour ago (Seriously, 21:00ish on a Sunday?) and the font change ended up being a moot point - SVG of a logo using the font, edited or non-, is perfectly fine with their licensing whether you bought the font from their store or are even just using the one bundled with OSX. I'll be sticking with the modified Cabin, but at least there's a clear answer to the original question. vvv: If the letters in burst seem a bit off, I think the key issue is that the "s" might be a little too tall. Looking closer, it also seems like the notch in the "r" compared to the other one seems a bit too deep, maybe I made a typo or something with that anchor Sentient Data fucked around with this message at 03:02 on Mar 30, 2015 |
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Mar 30, 2015 02:15
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Thanks for the link and thoughts. The third x-height you saw in "card" was actually just an overall shrink to help recreate the boldness difference LG had, but I can see how the size difference is slight enough to look "off" rather than intentional. I'll finish up the work off-thread so I don't keep hogging the top of CC; thanks all for the insight
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Mar 30, 2015 03:36
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Looks good and easy to read, but from a technical standpoint how would it handle larger text like 22 old/new missions or a city name along the lines of http://en.wikipedia.org/wiki/List_of_long_place_names#Names_with_spaces_or_hyphen ? I doubt they'll see much action in Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu, but a more "normal" sounding town like Little Cottonwood Creek Valley, UT would have trouble fitting, ditto with longer email addresses. But note that those aren't complaints, just something to think ahead about. Email address could probably be easily handled by just shrinking the line if necessary since it's not as critical, but the place names might need a little thought. You could give support for multi-line, you could auto-scroll the name fields (and just think about appropriate delays/speeds), or you could just let the name cut off with a graceful gradient as long as the information can be seen in the full profile
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Apr 6, 2015 18:48
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Totally random thought that might prove I'm an idiot and be the completely wrong direction, but whatever, I'll put it out there anyway. The train of thought started from the single line being too jarring - I know the point is to bring attention to the word "bottled", but it just doesn't seem to read smoothly enough to me. I was thinking something along the lines of extending the inverse block to two words instead of one - either "Stop buying" to call attention to the action if the project is to give free bottles of water, or "bottled water" to bring more attention to the subject (and leaning toward the latter to give more weight to the bottom) But when was thinking of the bottom-emphasized layout, some more imagery popped into my head - if the point is to get people to drink from a municipal source, maybe something like this? Obviously disregard the lovely literal mspaint-iness of it, I'm booted into my other OS at the moment and didn't feel like putting a ton of effort into it  Or the classic "no" circle-cross through the top portion, but that seems a bit too busy in my head
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Apr 13, 2015 01:41
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I figure you guys want a good laugh, so check out what's apparently Hillary Clinton's official presidential campaign logo
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Apr 14, 2015 00:35
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I know this might be getting a little off topic, but... what's the point? I get that the message is "stop drinking bottled water", but to what end? Are you trying to get people to drink municipal? Only your brand? Some flavored juice/drink? Is it just some deliberately ironic art project to have it printed on water bottles? I'm not trying to be sarcastic or anything, I just feel like the whole concept might be barking up the wrong tree (though I realize that's more of a branding discussion than design)
Sentient Data fucked around with this message at 01:46 on Apr 16, 2015 |
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Apr 15, 2015 23:38
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Simple enough, then. If you haven't yet announced the project and if it's somewhere with vending machines (like a college), you should see if you can get into the good graces of the person stocking the machine. Slip him a $20 to let you slap stickers of the design on some random water bottles to get some buzz around your guerrilla art. You might even make some local headlines if you let it be a mystery for a week or so - if so, you could turn that into a resume booster
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Apr 16, 2015 01:47
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Bogan Krkic posted:That's a weird size ratio between graphic and text In case this comment doesn't make sense, just remember that most of the time you'll end up seeing the logo at a size that more closely resembles this  e: Ignore the black, apparently irfanview doesn't preserve the alpha channel by default
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Apr 18, 2015 11:07
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I was going to say that since you can't use darth or mickey due to trademark issues you could caption it as dickie, then i remembered that even that is trademarked in the clothing class
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May 4, 2015 21:04
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