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Arthil
Feb 17, 2012

A Beard of Constant Sorrow
So I've been working with my first real client, and it's been shockingly pleasant so far. I know I'm in for a world of hurt with others in my future.

Point being, we're nearing the end of the design process. They're very happy with this design, and the only thing they truly were uncertain about was the font before I presented them with this. I guess what I really need is some critique which might refine the design. If anyone was wondering, they are a nutritionist and will be using the logo on their website.

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Arthil
Feb 17, 2012

A Beard of Constant Sorrow
A font change I could see happening, they're satisfied with that one but might there be any recommendations? A "lively" font was how they described what they wanted, but I tried to refrain from using anything too crazy. The colors... well that might not be something I can budge them on. This here is their website, and they wanted the colors to be based off of the red and green shown. Thankfully I was able to convince them that the green was going to be horribly bright when I showed them what it looked like with the silhouette of NC in that blinding neon green.

Arthil
Feb 17, 2012

A Beard of Constant Sorrow

Ferrule posted:

You can have a lively font that isn't ca-razy.

This one, aside from speaking "mexican restaurant" and "children's birthday party pizzeria", does nothing to say "Nutritionist."

You can still be fun with type but this doesn't make me take them seriously at all.

I'm going to bring these concerns up with her and see where things go. Changing the font is a piece of cake with how I set up the layers, same goes for the color.

As for the brushed circle not being perfectly round, I think that's because of how I made it two-colored. A circled stroke that had half of it deleted, and reflected. I'm wondering if the effect might be more even if I instead used a whole circle and simply used the cut tool to separate it into two halves.

Arthil
Feb 17, 2012

A Beard of Constant Sorrow

Yip Yips posted:

This is more than you asked for but:

- very busy
- very flat
- what's the significance of the triangle the fork is stabbing?
- likewise, what's the significance of the circle around it, why does it have a dry brush effect, why is it two colors?
- red/green is very difficult to read. if you look at the website they use a brighter red and a lime green, with yellow, white, and grey to balance all of it.
- font is hard to read, pretty unprofessional, and will scale poorly.
- the style of the logo doesn't say "food" to me
- the level of detail in the state outline is distracting

tldr: simplify simplify

The triangle is actually the overall shape that the three areas within the state she works in makes. To be specific, she's going to use this in regards to recommendations for restaurants in the Raleigh/Durham/Chapel Hill area. I think I agree on it being odd that the circle is two colors, it just never occurred to me to try it as one color. As for the colors, I think lacking the white/grey to help balance it is what made the original change to her website colors feel far too bright. The entire reason for the circle was to represent a stylized plate, she didn't like more simple flat lines but loved the brush effect.


Overall I'm going to suggest that I revise things to have the brush effect be one color, change the font to something less wild and try to work out how to balance the colors better and also simplify the state outline. The colors are going to be the most difficult part, I had thought of suggesting I use North Carolina state colors but that might just might come off too patriotic for what she wants as it's red/blue/white.

I'm just wondering if there's a more gentle way of telling her the combination of font and colors makes it look like something for a Mexican restaurant.

Arthil
Feb 17, 2012

A Beard of Constant Sorrow
Excellent! My client is actually very welcome to the suggestions on the font and colors.

I worked out a simple example for her using the lime green of her website, and another using a red of a similar brightness(Though the more I stare at it the more pink I see). We'll probably end up using a green of some kind as I'm sure she'll want the health angle to be put across in the logo. She actually went into a little more detail as well, the logo is for a completely separate website which will be linked with the current one she has.

These are far from final, although I personally like this font better. I'm going to suggest making the brush stroke one single color as well.

Arthil
Feb 17, 2012

A Beard of Constant Sorrow
I did notice the poor fork just gets lost in all that bright, cheery color. I recreated the state shape, and while I put aside the circle idea I'm experimenting with a couple of things.



Now my first concern here is that another shade of green might lean the logo too far towards a nature theme, but I think especially the right shape says "plate" better than what I had going before.

Edit:

I actually went back and did a little fiddling around.


Now that brush stroke might not ever be a 100% perfect circle just by the nature of it being a brush stroke, but I think the one on the right is pretty drat close. I've asked her what sort of background color the website this will be used on will have, along with anything else she may use it for although she said it was only for the website.

Arthil fucked around with this message at 15:33 on Apr 14, 2015

Arthil
Feb 17, 2012

A Beard of Constant Sorrow
The client liked the changes, I appreciate all the critique and suggestions. Especially about making the outline of the state more simple and trying to get the brush stroke to be more circular.

Arthil
Feb 17, 2012

A Beard of Constant Sorrow
I know I am not as experienced as many around here, but just my two cents in regards to the logo resembling a P.

Right from the start, I recognized it as the letter P. Stylized of course but there was no mixing it up with another letter. Maybe it's because of my own point of view, but the idea that anyone would look at it and see a random combination of two shapes is a little baffling. I feel that at a smaller size, the P shape is strong and holds up. But you have the issue of the actual text just getting completely lost at smaller sizes.

I'm also not sure what is going on with their old logo, between the horrible kerning making the name be read wrong to the random squiggles added I just can't help but feel as if someone created it in five minutes.

I've actually completed the work with my client now, looking back it may have been good to space the top lettering out slightly as suggested but overall I believe the design is sound. I did also recreate the triangle, at the request of my client in fact to better represent the geographical shape of the area encompassing Raleigh/Durham/Chapel Hill. It is meant for a separate website apart from the client's main site, focusing entirely on suggestions for healthy dining in their area.

I'm keeping myself busy now with a project where I am attempting to rebrand a local pizza place. Simply trying to decide on whether I should continue or move on with the idea of branding a pizza place but instead create my own. Even have a possible name or two thought up for it. Pizza Palace or perhaps Pizza King, they both give quite a few fun ideas for not only a logo but the pizza boxes/napkins/employee uniforms.

Arthil fucked around with this message at 22:33 on Apr 21, 2015

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Arthil
Feb 17, 2012

A Beard of Constant Sorrow
I've recently been using redbubble myself lately, there's been some minor success but if I want to make any money I'll need to cater the designs towards t-shirts and other products they offer more.

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