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So I perform improv with a local improv troupe. For one of our upcoming shows, we are donating all of our proceeds from it to The Breast Cancer Research Foundation. This is a cause that is very important to me, so I'm trying to get an idea of some effective ways to promote the show locally and get some higher turnout. What I have done so far is place event notices on the websites for the local newspapers. I'm also getting a notice put in some of the local community newspapers too. We're also going to do some flyering locally the week before the show, though I doubt that'll do much. What else can I do? Who should I try to contact in local media to get coverage? We have a regular audience we can count on showing up, but I'd like to try to raise a bit more awareness to get some people out who wouldn't normally check us out.
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Sep 22, 2014 18:14
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Who is your target audience? The answer to this should not be "everyone", and should be more along the lines of "married women in their 30s who don't have kids who are interested in other artsy events". Then you can find ways to target those people specifically. The "community calendar" items in broadcast media are spectacularly worthless, because the audience is "everyone".
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Sep 22, 2014 23:29
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Flyers everywhere with huge bold lettering "BREAST CANCER FUNDRAISER" something like that. Pink paper, put it the gently caress everywhere one week before the event. Make it light-hearted. DO NOT INCLUDE STATISTICS!! EVERYBODY ALREADY KNOWS HOW TERRIBLE BREAST CANCER IS. At most put something like "Breast cancer is the number 1 killer of women today" or some poo poo, not some ridiculous laundry list of horrible statistics and numbers. You want people to feel like this is a fun regular event that happens to donate to good causes, not something being put on by the hospital to raise funds. Ask other local acts to promote your show. Go to open mics, do a 5 minute set, and promote the show. Canvas. Stop people and tell them about your show etc. IT'S A LOT OF WORK AND NOT AS EASY AS MAKING A POST ON THE INTERNET. Ask local DJs (especially college radio) to plug your event. Even better is get the local radio to allow your troupe on-air for 5 or 10 mins then plug your event. Offer your regulars perks for bringing people and/or handing out flyers (also known as a "street team".) Perks include free entry. Yes, you are losing sales on your regulars but they're bringing fresh blood who will pay+might show up next time. etc etc
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Sep 23, 2014 05:04
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