Register a SA Forums Account here!
JOINING THE SA FORUMS WILL REMOVE THIS BIG AD, THE ANNOYING UNDERLINED ADS, AND STUPID INTERSTITIAL ADS!!!

You can: log in, read the tech support FAQ, or request your lost password. This dumb message (and those ads) will appear on every screen until you register! Get rid of this crap by registering your own SA Forums Account and joining roughly 150,000 Goons, for the one-time price of $9.95! We charge money because it costs us money per month for bills, and since we don't believe in showing ads to our users, we try to make the money back through forum registrations.
 
  • Locked thread
Top Hats Monthly
Jun 22, 2011


People are people so why should it be, that you and I should get along so awfully blink blink recall STOP IT YOU POSH LITTLE SHIT


http://www.cbc.ca/sports/hockey/nhl/nhl-jersey-ads-coming-says-league-exec-1.2826466 posted:

Ads could soon appear on NHL teams' jerseys.

NHL chief operating officer John Collins said in an interview posted Thursday by Sports Business Daily that jersey sponsorship is "coming and happening," though he didn't give any details or a timeframe for when the move may occur.

The practice is already common with European professional hockey teams, though none of the four major North American pro leagues currently allow sponsorship on their jerseys during the regular season, if you don't count the logos of the companies that make the apparel.

So, the COO of the NHL says that ads are going to be put on jerseys soon. What does this mean?

Well, currently hockey advertises during games with:

TV Timeouts
Ads on boards
Ads on some places of ice surface
Some greenscreen esque ads projected onto the glass behind the goaltender (May be just a Wild thing?)

Now they currently are thinking of placing advertisements on jerseys. In September, the NHL was quoted as saying that they wouldn't put ads on jerseys unless someone else did it first.

Example of advertised hockey jersey (European)


Example of AHL (NHL minor league) hockey jersey (Shoulder capped ad)



Now, we're not sure exactly what the NHL is going to do here. However, for the longest time, the big four never had any ads.

What is the NHL going to do with this?

Top Hats Monthly fucked around with this message at 21:04 on Nov 6, 2014

Adbot
ADBOT LOVES YOU

KYOON GRIFFEY JR
Apr 12, 2010



Runner-up, TRP Sack Race 2021/22

Top Hats Monthly posted:

What is the NHL going to do with this?


Something that will cause hockey fans to be Outraged! for like a season and then they will go back to not giving a poo poo.

Inspector_666
Oct 7, 2003

benny with the good hair


The AHL jersey doesn't look terrible. That European one though, ugh. It's like on soccer jerseys where the sponsors name is twice as large as the actual team's.

Emetic Hustler
May 5, 2009



Inspector_666 posted:

The AHL jersey doesn't look terrible. That European one though, ugh. It's like on soccer jerseys where the sponsors name is twice as large as the actual team's.

The crest on soccer jerseys have always been where they are today. It wasn't even long ago when they didn't even have crests on their jerseys. This long before any jersey sponsors.

Top Hats Monthly
Jun 22, 2011


People are people so why should it be, that you and I should get along so awfully blink blink recall STOP IT YOU POSH LITTLE SHIT


KYOON GRIFFEY JR posted:

Something that will cause hockey fans to be Outraged! for like a season and then they will go back to not giving a poo poo.

Well sorry, I just don't like the precedent I think it's gonna cause.

darkwolf220
May 14, 2009

SOON :stare:



If they do not go overboard, I would not mind it much. For selfish reasons, it might actually be pretty cool. I collect hockey cards, if I got a patch card that was a piece of the golden arches, it would be pretty neat.

flakeloaf
Feb 26, 2003

Still better than android clock



KYOON GRIFFEY JR posted:

Something that will cause hockey fans to be Outraged! for like a season and then they will go back to not giving a poo poo.

Basically this.

I think it's idiotic to have a sweater where the name of the team is smaller (or absent-er) than the advertisers' logos, but since I lack the billions of dollars that would be needed to prevent it from happening and I don't really give a poo poo about the alleged "heritage" of a sports entertainment corporation, just drop the puck.

DJExile
Jun 27, 2007




Top Hats Monthly posted:

Some greenscreen esque ads projected onto the glass behind the goaltender (May be just a Wild thing?)

Philadelphia definitely does this too, and I think Detroit does as well. It's more and more common.


The NBA has all but confirmed they're about to do the same thing so this is sadly pretty inevitable.

CBJSprague24
Dec 5, 2010

another game at nationwide arena. everybody keeps asking me if they can fuck the cannon. buddy, they don't even let me fuck it



I could live with the AHL style jerseys, but not the European crap.

How many sponsors are we talking exactly? If it's multiple, do something akin to NASCAR or racing firesuits where it's sponsored, but relatively clean:



Substitute the BUD logo with the team logo, take the names off the pants and sleeves, have the jersey number and name on the back and small patches for the (multiple) sponsors who want to cash in.

Dutchy
Jul 8, 2010


Ads on jerseys are tacky and lame and unnecessary and they run counter to my desire to not look at tacky lame crap.

Infidel Castro
Jun 8, 2010

Again and again
Your face reminds me of a bleak future
Despite the absence of hope
I give you this sacrifice






Considering I go to far more AHL games than NHL, I'm pretty used to it already. Of course, my AHL team's got a pretty loving cool jersey sponsor.

Fabulous Knight
Nov 11, 2011


Ads on a jersey can be barely noticeable or they can be absolutely ridiculous. We have some polar opposites in the Finnish league.

So you can have something relatively inoffensive



Or you can say 'gently caress it' and go all the way baby

runoverbobby
Apr 21, 2007

Fighting like beavers.


Ads were introduced to the ice and jerseys in European hockey leagues because for a long time there were no media timeouts during periods.

The Swedish and Finnish leagues re-introduced the "POWERBREAK!" (television timeout) in 2009/10. But there is only one POWERBREAK! per period, unless this has changed recently as I haven't watched any Swedish hockey on television for a year or so.

First of all the NHL should refer to "TV Timeouts" as "POWERBREAKS!" instead because "POWERBREAK" is fun to say. Secondly, if the NHL introduces advertisements to their jerseys, but still takes three POWERBREAKS per period instead of one, that would be more shameful than the European commercial policy IMO.

darkwolf220
May 14, 2009

SOON :stare:



runoverbobby posted:

Ads were introduced to the ice and jerseys in European hockey leagues because for a long time there were no media timeouts during periods.

The Swedish and Finnish leagues re-introduced the "POWERBREAK!" (television timeout) in 2009/10. But there is only one POWERBREAK! per period, unless this has changed recently as I haven't watched any Swedish hockey on television for a year or so.

First of all the NHL should refer to "TV Timeouts" as "POWERBREAKS!" instead because "POWERBREAK" is fun to say. Secondly, if the NHL introduces advertisements to their jerseys, but still takes three POWERBREAKS per period instead of one, that would be more shameful than the European commercial policy IMO.

Do you honestly think that the NHL is just going to give money back? The NHL has already found out that we are very tolerant of TV time outs, no one is complaining to them about them. So why change it if you can do it and make more money? It is just like it business. Times get bad, rates and benefits get cut. People who will not tolerate that leave. Remaining people deal with it. When times get good again, most companies are not going to reinstate all those benefits because hey, the people that are here were OK working without them, so why change? Same idea.

runoverbobby
Apr 21, 2007

Fighting like beavers.


No of course I don't think the NHL will "give money back" I understand that it's a business and they like money.
I'm just saying that it's stupid to mock Europe for jerseys that look like racecars, because they were introduced as a trade-off to avoid advertising breaks.

e: And yes I also believe that doing both jersey advertisements and multiple advertising breaks per period is rampant commercialism. But no, I don't really expect that the NHL will tone down one if they introduce the other.

runoverbobby fucked around with this message at 19:03 on Nov 7, 2014

zakharov
Nov 30, 2002

:kimchi: Tater Love :kimchi:


The NHL, and all pro sports leagues, will exploit every possible revenue stream. They have a monopoly on their sport being played at a top level, and they've correctly calculated that we're sheep and won't stop watching. TV timeouts every 2 minutes might hurt viewership, but ads on jerseys won't because we can't stop. It's not like there's another top level pro league waiting in the wings to give you jerseys without ads.

This is why it's laughable when bloggies write things like "Why can't North American leagues put ads on jerseys? Then they wouldn't need TV timeouts!" It's not about what they need, they've got more money than God. It's about what they can have.

Don't like it? Stop watching the NHL. Yeah it's pretty hard isn't it.

Emetic Hustler
May 5, 2009



runoverbobby posted:

No of course I don't think the NHL will "give money back" I understand that it's a business and they like money.
I'm just saying that it's stupid to mock Europe for jerseys that look like racecars, because they were introduced as a trade-off to avoid advertising breaks.

e: And yes I also believe that doing both jersey advertisements and multiple advertising breaks per period is rampant commercialism. But no, I don't really expect that the NHL will tone down one if they introduce the other.

The organization of the clubs are also totally different from their NA counterparts, they also don't have billionaire owners and much smaller markets and arenas. They simply need all the sponsor money they can get to stay afloat.

Adbot
ADBOT LOVES YOU

Top Hats Monthly
Jun 22, 2011


People are people so why should it be, that you and I should get along so awfully blink blink recall STOP IT YOU POSH LITTLE SHIT


I like what this article says about it

Top Hats Monthly fucked around with this message at 21:53 on Nov 8, 2014

  • Locked thread