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http://www.cbc.ca/sports/hockey/nhl/nhl-jersey-ads-coming-says-league-exec-1.2826466 posted:Ads could soon appear on NHL teams' jerseys. So, the COO of the NHL says that ads are going to be put on jerseys soon. What does this mean? Well, currently hockey advertises during games with: TV Timeouts Ads on boards Ads on some places of ice surface Some greenscreen esque ads projected onto the glass behind the goaltender (May be just a Wild thing?) Now they currently are thinking of placing advertisements on jerseys. In September, the NHL was quoted as saying that they wouldn't put ads on jerseys unless someone else did it first. Example of advertised hockey jersey (European)  Example of AHL (NHL minor league) hockey jersey (Shoulder capped ad)  Now, we're not sure exactly what the NHL is going to do here. However, for the longest time, the big four never had any ads. What is the NHL going to do with this? 
Top Hats Monthly fucked around with this message at 22:04 on Nov 6, 2014 |
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Nov 6, 2014 22:01
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Top Hats Monthly posted:What is the NHL going to do with this? Something that will cause hockey fans to be Outraged! for like a season and then they will go back to not giving a poo poo.
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Nov 6, 2014 22:47
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The AHL jersey doesn't look terrible. That European one though, ugh. It's like on soccer jerseys where the sponsors name is twice as large as the actual team's.
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Nov 6, 2014 23:16
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Inspector_666 posted:The AHL jersey doesn't look terrible. That European one though, ugh. It's like on soccer jerseys where the sponsors name is twice as large as the actual team's. The crest on soccer jerseys have always been where they are today. It wasn't even long ago when they didn't even have crests on their jerseys. This long before any jersey sponsors.
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Nov 6, 2014 23:22
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KYOON GRIFFEY JR posted:Something that will cause hockey fans to be Outraged! for like a season and then they will go back to not giving a poo poo. Well sorry, I just don't like the precedent I think it's gonna cause.
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Nov 7, 2014 00:43
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If they do not go overboard, I would not mind it much. For selfish reasons, it might actually be pretty cool. I collect hockey cards, if I got a patch card that was a piece of the golden arches, it would be pretty neat.
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Nov 7, 2014 02:10
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KYOON GRIFFEY JR posted:Something that will cause hockey fans to be Outraged! for like a season and then they will go back to not giving a poo poo. Basically this. I think it's idiotic to have a sweater where the name of the team is smaller (or absent-er) than the advertisers' logos, but since I lack the billions of dollars that would be needed to prevent it from happening and I don't really give a poo poo about the alleged "heritage" of a sports entertainment corporation, just drop the puck.
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Nov 7, 2014 14:58
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Top Hats Monthly posted:Some greenscreen esque ads projected onto the glass behind the goaltender (May be just a Wild thing?) Philadelphia definitely does this too, and I think Detroit does as well. It's more and more common. The NBA has all but confirmed they're about to do the same thing so this is sadly pretty inevitable.
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Nov 7, 2014 15:59
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I could live with the AHL style jerseys, but not the European crap. How many sponsors are we talking exactly? If it's multiple, do something akin to NASCAR or racing firesuits where it's sponsored, but relatively clean:  Substitute the BUD logo with the team logo, take the names off the pants and sleeves, have the jersey number and name on the back and small patches for the (multiple) sponsors who want to cash in.
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Nov 7, 2014 17:35
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Ads on jerseys are tacky and lame and unnecessary and they run counter to my desire to not look at tacky lame crap.
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Nov 7, 2014 18:34
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Considering I go to far more AHL games than NHL, I'm pretty used to it already. Of course, my AHL team's got a pretty loving cool jersey sponsor.
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Nov 7, 2014 19:05
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Ads on a jersey can be barely noticeable or they can be absolutely ridiculous. We have some polar opposites in the Finnish league. So you can have something relatively inoffensive  Or you can say 'gently caress it' and go all the way baby 
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Nov 7, 2014 19:20
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Ads were introduced to the ice and jerseys in European hockey leagues because for a long time there were no media timeouts during periods. The Swedish and Finnish leagues re-introduced the "POWERBREAK!" (television timeout) in 2009/10. But there is only one POWERBREAK! per period, unless this has changed recently as I haven't watched any Swedish hockey on television for a year or so. First of all the NHL should refer to "TV Timeouts" as "POWERBREAKS!" instead because "POWERBREAK" is fun to say. Secondly, if the NHL introduces advertisements to their jerseys, but still takes three POWERBREAKS per period instead of one, that would be more shameful than the European commercial policy IMO.
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Nov 7, 2014 19:37
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runoverbobby posted:Ads were introduced to the ice and jerseys in European hockey leagues because for a long time there were no media timeouts during periods. Do you honestly think that the NHL is just going to give money back? The NHL has already found out that we are very tolerant of TV time outs, no one is complaining to them about them. So why change it if you can do it and make more money? It is just like it business. Times get bad, rates and benefits get cut. People who will not tolerate that leave. Remaining people deal with it. When times get good again, most companies are not going to reinstate all those benefits because hey, the people that are here were OK working without them, so why change? Same idea.
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Nov 7, 2014 19:48
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No of course I don't think the NHL will "give money back" I understand that it's a business and they like money. I'm just saying that it's stupid to mock Europe for jerseys that look like racecars, because they were introduced as a trade-off to avoid advertising breaks. e: And yes I also believe that doing both jersey advertisements and multiple advertising breaks per period is rampant commercialism. But no, I don't really expect that the NHL will tone down one if they introduce the other. runoverbobby fucked around with this message at 20:03 on Nov 7, 2014 |
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Nov 7, 2014 19:56
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The NHL, and all pro sports leagues, will exploit every possible revenue stream. They have a monopoly on their sport being played at a top level, and they've correctly calculated that we're sheep and won't stop watching. TV timeouts every 2 minutes might hurt viewership, but ads on jerseys won't because we can't stop. It's not like there's another top level pro league waiting in the wings to give you jerseys without ads. This is why it's laughable when bloggies write things like "Why can't North American leagues put ads on jerseys? Then they wouldn't need TV timeouts!" It's not about what they need, they've got more money than God. It's about what they can have. Don't like it? Stop watching the NHL. Yeah it's pretty hard isn't it.
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Nov 7, 2014 20:22
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Tater Love 
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runoverbobby posted:No of course I don't think the NHL will "give money back" I understand that it's a business and they like money. The organization of the clubs are also totally different from their NA counterparts, they also don't have billionaire owners and much smaller markets and arenas. They simply need all the sponsor money they can get to stay afloat.
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Nov 7, 2014 23:08
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I like what this article says about it Top Hats Monthly fucked around with this message at 22:53 on Nov 8, 2014 |
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Nov 8, 2014 22:44
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