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Basically, the Saturn failed in America because Sega of Japan was absolutely desperate to get it out on US Soil before the Playstation launched here. And forced a lot of decisions down Tom Kalinske's throat, despite the fact that he was the one who revived the Genesis' flagging sales in the early 90s and was trying to push back on the Saturn.quote:In March 1995, Sega of America CEO Tom Kalinske announced that the Saturn would be released in the U.S. on "Saturnday" (Saturday) September 2, 1995. However, Sega of Japan mandated an early launch to give the Saturn an advantage over the PlayStation. Therefore, at the first Electronic Entertainment Expo (E3) in Los Angeles on May 11, 1995, Kalinske gave a keynote presentation for the upcoming Saturn in which he revealed the release price at US$399 ($449 including a bundled copy of Virtua Fighter), and described the features of the console. Kalinske also revealed that, due to "high consumer demand", Sega had already shipped 30,000 Saturns to Toys "R" Us, Babbage's, Electronics Boutique, and Software Etc. for immediate release. This announcement upset retailers who were not informed of the surprise release, including Best Buy and Walmart; KB Toys responded by dropping Sega from its lineup. Sony subsequently unveiled the retail price for the PlayStation: Sony Computer Entertainment America president Steve Race took the stage, said "$299", and then walked away to applause.
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# ? Jul 27, 2024 14:06 |