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Barudak posted:It's not a matter of ignoring them, it's just that's not how they think about it. They focus on the activities they are supporting, which combined with their advertising media of choice, typically skews younger since that's who is typically most active outside. That said their typical consumer is definitely well north of 30. They're genuinely pretty good about not trying to put their consumers in specific boxes and make conscious efforts to avoid over-catering to men despite what generic data would say. You start out in 2004 by saying, “Hipster. Hipster. Hipster.” By 2008 you can't say “hipster” — that hurts you. Backfires. So you say stuff like co-op, fair trade and all that stuff. You're getting so abstract now [that] you're talking about sustainability, and all these things you're talking about are totally economic things and a byproduct of them is [that] millennials buy more than Xers. And subconsciously maybe that is part of it. I'm not saying that. But I'm saying that if it is getting that abstract, and that coded, that we are doing away with the scene problem one way or the other. You follow me — because obviously sitting around saying, “We cater to certain activities,” is much more abstract than even the co-op thing, and a hell of a lot more abstract than “Hipster, hipster.”
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May 7, 2016 01:19
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readingatwork posted:I went into a BB for the first time in years because I needed a usb cable for work a few months back. What a shithole that place has become. It's like some exec saw those annoying specialty kiosks in the mall and thought "Yeah, let's make the entire store nothing but these and then triple the prices on everything! People will like that right!?" It was an experience I can only describe as surreal. Lol read the thread you idiot
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Jun 29, 2016 15:54
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There was a news story here a few years ago where the LP guy at a K-Mart was killed while trying to stop someone from stealing compact discs. He deserved to die.
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Jul 26, 2016 06:06
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Jastiger posted:Just heard thr This American Life bit about. L Bean and their forever return policy. They are doing fine but its pretty crazy you can return 15 year old merch. Costco posted:everything's coming up Costco! so far the only consensus seems to be the way for a business to succeed is to cater to rich WASPs first and foremost
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Aug 1, 2016 15:26
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