Golden-i posted:

ISPs won't change anything directly affecting users because they're all publicly-traded companies, and the PR blowback would inevitably cost them money/investors (at least in the short-term). they'll go for the "paid-prioritization" route that they're already saying they want to do using QoS rules that companies can pay for to get an edge. Netflix pays for prioritization, for example, so during the 7-10pm window of time where something like 75% of all consumer internet traffic in the US is web streaming, Netflix gets an edge over their competitors like Hulu, which will potentially load slower and seem like a shittier service unless they pay for prioritization as well.

of course, then netflix and hulu and etc. will charge the end-users more to make up for the cost of prioritization. consumers pay for it in the end.