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poty
Jun 21, 2008

虹はどこで終わるのですか? あなたの魂の中で、または地平線で?


Tsaedje posted:

Liberty are actually being really sensible and saying things like 'you can't expect everything to change overnight because we bought into a sport that has a lot of catching up to do, but we're putting in the investment to make that happen'. Remember Bernie literally had no marketing department for a multi billion dollar business.

Having a coherent brand identity does actually matter when you're trying to sell something to sponsors and new fans, and some of the stuff they've done is actually quite clever if you ignore the marketingese and design document bollocks.

Having a simple big block of a logo lets it sit beside all the different corporate sponsors' logos without distracting from them while still making everything seem up to date and unified. The old logo is cool but it's definitely getting on a bit in a sport that sells itself on being cutting edge. The new one is kinda boring but that's actually by design.

They've deliberately gone for a primary typeface that looks distinctive and modern and works across devices.
The secondary fonts will be mainly for posters and signage and the like and are good contemporary takes on retro styles, though I'm not personally a fan of the aesthetic of F1 Turbo.

Yes I'm taking my new red text seriously

Counterpoint: It's a poo poo logo. Just go to Twitter or Facebook and check out how it looks like a blurry red blotch at the small size next to their posts. The number 1 rule of logo design is make it distinct at any size.

Also maybe F1 under Bernie could have used extra salespeople but don't get silly, F1's branding was fine. He clearly employed designers, F1 has a pretty good website, it's not like Bernie was uploading updates with Dreamweaver. The TV graphics are also among the best in sports broadcasting.

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Tsaedje
May 11, 2007

*AUTISM INSTENSIFIES*



The F1 website is garbage and I can't wait for it to change

The Kimoa Kid
Jun 28, 2007

This is brand synergy.
Orange.
Heat.
Success.
Centre aligned for Ron.
An endless pit of money with no function.


poty posted:

Counterpoint: It's a poo poo logo. Just go to Twitter or Facebook and check out how it looks like a blurry red blotch at the small size next to their posts. The number 1 rule of logo design is make it distinct at any size.

It looks fine. It's a pretty distinctive shape.

quote:

Also maybe F1 under Bernie could have used extra salespeople but don't get silly, F1's branding was fine. He clearly employed designers, F1 has a pretty good website, it's not like Bernie was uploading updates with Dreamweaver. The TV graphics are also among the best in sports broadcasting.

Crazy, wonder what he could've done with a marketing department.

At the end of the day, though, the problem y'all are going to have is that you've so childishly whined about every sensible change that Liberty has made that it's impossible to take you seriously ever again.

DoctorGonzo
Jul 25, 2016

Only completos can fill the hole inside me left by Failrarri and my ex.

#forzacompleto




Actually the thing is a piece of poo poo

The Kimoa Kid
Jun 28, 2007

This is brand synergy.
Orange.
Heat.
Success.
Centre aligned for Ron.
An endless pit of money with no function.


DoctorGonzo posted:

Tsaedje posted:


Actually the thing is a piece of poo poo

DoctorGonzo
Jul 25, 2016

Only completos can fill the hole inside me left by Failrarri and my ex.

#forzacompleto



wicka posted:

Actually the thing is a piece of poo poo
[/quote]

You took a perfect concept and hosed it up, do you work for Liberty?

1500quidporsche
Jan 19, 2014



The logo was rear end and designed by some Portland hipster who has never seen any sort of race ever who admitted the previous one was timeless and this one will look dated two years from now. Lol if you think the new logo is good.

Thanks Ants
May 21, 2004

Bless You Ants, Blants



Fun Shoe

Maybe the Forza logo is a subtle message meaning “forza Ferrari”. Everybody is getting fingered next year.

Bryter
Nov 6, 2011

but since we are small we may-
uh, we may be the losers


wicka posted:

y'all got fuckin teresa may

May is, like Clinton, an incompetent pragmatist who failed upwards her entire political career. And in the US people dream about how much better things would be going if they had someone like that in charge lol

The Kimoa Kid
Jun 28, 2007

This is brand synergy.
Orange.
Heat.
Success.
Centre aligned for Ron.
An endless pit of money with no function.


1500quidporsche posted:

The logo was rear end and designed by some Portland hipster who has never seen any sort of race ever who admitted the previous one was timeless and this one will look dated two years from now. Lol if you think the new logo is good.

No one loving cares what you, of all people, think about something Liberty has done.

1500quidporsche
Jan 19, 2014



wicka posted:

No one loving cares what you, of all people, think about something Liberty has done.

did you poop your diaper while typing out this gay post you stupid gay baby? lmao

The Kimoa Kid
Jun 28, 2007

This is brand synergy.
Orange.
Heat.
Success.
Centre aligned for Ron.
An endless pit of money with no function.


1500quidporsche posted:

did you poop your diaper while typing out this gay post you stupid gay baby? lmao

MY POOPY DIAPERS ARE OBJECTIVELY IRRELEVANT TO THE TOPIC AT HAND

Carth Dookie
Jan 28, 2013



wicka posted:

MY POOPY DIAPERS ARE OBJECTIVELY IRRELEVANT TO THE TOPIC AT HAND

Thread title right there

iospace
Apr 20, 2020




Fun Shoe

Carth Dookie posted:

Thread title right there

On phone, thread title changes are a massive pain in the rear end.

Will do later

Khablam
Mar 29, 2012


wicka posted:

It looks fine. It's a pretty distinctive shape.
They made the new logo to make the "digital" marketing better.
Only, when you look at it at a reduced size (read: every way of seeing it on mobile) it just looks like the letter n

It's objectively poor. Not that it actually matters all too much, but it is.

Wirth1000
May 12, 2010



Sean Bratches, F1’s commercial chief and a former ESPN executive, was defensive about the revamp, which disposes of a globally-recognised logo in use since 1993. “We are trying to reposition F1 from a purely motorsport company to a media and entertainment brand with the heart and soul of a race car driver in the middle of it,” he said.

Carth Dookie
Jan 28, 2013



The gently caress does that even mean?

Khablam
Mar 29, 2012


Carth Dookie posted:

The gently caress does that even mean?

More brand synergy from a core solution dynamic

The Kimoa Kid
Jun 28, 2007

This is brand synergy.
Orange.
Heat.
Success.
Centre aligned for Ron.
An endless pit of money with no function.


Carth Dookie posted:

The gently caress does that even mean?

They’re trying to get companies to keep giving money to F1

1500quidporsche
Jan 19, 2014



Carth Dookie posted:

The gently caress does that even mean?

It means he has a business degree.

Astoundingly Ugly Baby
Mar 22, 2006



iospace posted:

Alright, Astoundingly Ugly Baby, this one is for you.

Stroll outscored McLaren by a grand total of 10 points. If you make a 50 dollar donation to a motorsport charity (open wheel preferred), I'll reduce your sentence to a month. Otherwise you can eat a 10 month probe.

You have two weeks.

Would it be okay if I donated $50 to one of the FIA Foundation charities?

Dubs
Mar 6, 2007

Stroll Own Zone.
Disregard Stroll outside zone.


o baby the ronspeak



speak ron to me baby

iospace
Apr 20, 2020




Fun Shoe

Astoundingly Ugly Baby posted:

Would it be okay if I donated $50 to one of the FIA Foundation charities?

Sure

Sulphagnist
Oct 10, 2006

WARNING! INTRUDERS DETECTED



I actually like F1's foray into the retro 80s craze, though it does mean the retro 80s craze is probably on its last legs, which is sad but inevitable.

Retro 90s craze will be terrible.

Wirth1000
May 12, 2010



SulphagneSocialist posted:

I actually like F1's foray into the retro 80s craze, though it does mean the retro 80s craze is probably on its last legs, which is sad but inevitable.

Retro 90s craze will be terrible.

It's supposed to be cutting edge modern for the new digital world that we reside and not Blade Runner.

Whitey Ford
Jan 29, 2007

The power of dreams



It could have been worse..







Wirth1000
May 12, 2010



All 3 of those logos own so I don't know what you're getting at?

iospace
Apr 20, 2020




Fun Shoe

Astoundingly Ugly Baby posted:

Would it be okay if I donated $50 to one of the FIA Foundation charities?

provide evidence, for what it's worth, namely the receipt email with all the personal info bits edited out.

Dubs
Mar 6, 2007

Stroll Own Zone.
Disregard Stroll outside zone.


i prefer all three of those

keevo
Jun 16, 2011

WAKE UP


Lance Stroll finished ahead of Fernando Alonso in the drivers championship.

Powershift
Nov 23, 2009

Ran when parked




keevo posted:

Lance Stroll finished ahead of Fernando Alonso in the drivers championship.

Lance Stroll finished more points than McLaren.

Thanks Ants
May 21, 2004

Bless You Ants, Blants



Fun Shoe

Carth Dookie posted:

The gently caress does that even mean?

Ron approval points

harperdc
Jul 24, 2007





New logo is fine, new main typeface is good but the really bold one (turbo?) already looks dated. The other is fine.

What’s more interesting from that article is what it looks like they want to do with event branding and bringing the “Formula 1” name and image a bit more to the forefront.

Dubs
Mar 6, 2007

Stroll Own Zone.
Disregard Stroll outside zone.


harperdc posted:

New logo is fine

Nah with a N

An N just like the new logo

Theophany
Jul 22, 2014



keevo posted:

Lance Stroll finished ahead of Fernando Alonso in the drivers championship.


Powershift posted:

Lance Stroll finished more points than McLaren.

Halo14
Sep 11, 2001


Lance stroll was driving a race car tho.

Dubs
Mar 6, 2007

Stroll Own Zone.
Disregard Stroll outside zone.


mclaren lost more points than lance stroll

Human Grand Prix
Jan 24, 2013

by FactsAreUseless


SulphagneSocialist posted:

I actually like F1's foray into the retro 80s craze, though it does mean the retro 80s craze is probably on its last legs, which is sad but inevitable.

Retro 90s craze will be terrible.

The retro 80s craze has been going on for 20+ years at this point.

Powershift
Nov 23, 2009

Ran when parked




Let's go back to retro 70s

nu-malaise

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Human Grand Prix
Jan 24, 2013

by FactsAreUseless


The logo is fine. It looks like “F1” to me and is pretty straightforward. F1s logos have always been mediocre at best - perhaps they should have emulated the Americans sooner because the NASCAR logo (to use an example) kicks rear end.

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