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poty
Jun 21, 2008

Another World Champion!!


Tsaedje posted:

Liberty are actually being really sensible and saying things like 'you can't expect everything to change overnight because we bought into a sport that has a lot of catching up to do, but we're putting in the investment to make that happen'. Remember Bernie literally had no marketing department for a multi billion dollar business.

Having a coherent brand identity does actually matter when you're trying to sell something to sponsors and new fans, and some of the stuff they've done is actually quite clever if you ignore the marketingese and design document bollocks.

Having a simple big block of a logo lets it sit beside all the different corporate sponsors' logos without distracting from them while still making everything seem up to date and unified. The old logo is cool but it's definitely getting on a bit in a sport that sells itself on being cutting edge. The new one is kinda boring but that's actually by design.

They've deliberately gone for a primary typeface that looks distinctive and modern and works across devices.
The secondary fonts will be mainly for posters and signage and the like and are good contemporary takes on retro styles, though I'm not personally a fan of the aesthetic of F1 Turbo.

Yes I'm taking my new red text seriously

Counterpoint: It's a poo poo logo. Just go to Twitter or Facebook and check out how it looks like a blurry red blotch at the small size next to their posts. The number 1 rule of logo design is make it distinct at any size.

Also maybe F1 under Bernie could have used extra salespeople but don't get silly, F1's branding was fine. He clearly employed designers, F1 has a pretty good website, it's not like Bernie was uploading updates with Dreamweaver. The TV graphics are also among the best in sports broadcasting.

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Tsaedje
May 11, 2007

*AUTISM INSTENSIFIES*



The F1 website is garbage and I can't wait for it to change

wicka
Jun 28, 2007

Single cylinder posting

poty posted:

Counterpoint: It's a poo poo logo. Just go to Twitter or Facebook and check out how it looks like a blurry red blotch at the small size next to their posts. The number 1 rule of logo design is make it distinct at any size.

It looks fine. It's a pretty distinctive shape.

quote:

Also maybe F1 under Bernie could have used extra salespeople but don't get silly, F1's branding was fine. He clearly employed designers, F1 has a pretty good website, it's not like Bernie was uploading updates with Dreamweaver. The TV graphics are also among the best in sports broadcasting.

Crazy, wonder what he could've done with a marketing department.

At the end of the day, though, the problem y'all are going to have is that you've so childishly whined about every sensible change that Liberty has made that it's impossible to take you seriously ever again.

DoctorGonzo
Jul 25, 2016

DoctorCompleto



Actually the thing is a piece of poo poo

wicka
Jun 28, 2007

Single cylinder posting

DoctorGonzo posted:

Tsaedje posted:


Actually the thing is a piece of poo poo

DoctorGonzo
Jul 25, 2016

DoctorCompleto


wicka posted:

Actually the thing is a piece of poo poo
[/quote]

You took a perfect concept and hosed it up, do you work for Liberty?

1500quidporsche
Jan 19, 2014

Nothing gets my dick harder than Naruto~~
Believe it!!!



The logo was rear end and designed by some Portland hipster who has never seen any sort of race ever who admitted the previous one was timeless and this one will look dated two years from now. Lol if you think the new logo is good.

Thanks Ants
May 21, 2004

Bless you, ants. Blants.




Fun Shoe

Maybe the Forza logo is a subtle message meaning “forza Ferrari”. Everybody is getting fingered next year.

Bryter
Nov 6, 2011

but since we are small we may-
uh, we may be the losers


wicka posted:

y'all got fuckin teresa may

May is, like Clinton, an incompetent pragmatist who failed upwards her entire political career. And in the US people dream about how much better things would be going if they had someone like that in charge lol

wicka
Jun 28, 2007

Single cylinder posting

1500quidporsche posted:

The logo was rear end and designed by some Portland hipster who has never seen any sort of race ever who admitted the previous one was timeless and this one will look dated two years from now. Lol if you think the new logo is good.

No one loving cares what you, of all people, think about something Liberty has done.

1500quidporsche
Jan 19, 2014

Nothing gets my dick harder than Naruto~~
Believe it!!!



wicka posted:

No one loving cares what you, of all people, think about something Liberty has done.

did you poop your diaper while typing out this gay post you stupid gay baby? lmao

wicka
Jun 28, 2007

Single cylinder posting

1500quidporsche posted:

did you poop your diaper while typing out this gay post you stupid gay baby? lmao

MY POOPY DIAPERS ARE OBJECTIVELY IRRELEVANT TO THE TOPIC AT HAND

Carth Dookie
Jan 28, 2013
Probation
Can't post for 3 days!


wicka posted:

MY POOPY DIAPERS ARE OBJECTIVELY IRRELEVANT TO THE TOPIC AT HAND

Thread title right there

iospace
Apr 20, 2020




Grimey Drawer

Carth Dookie posted:

Thread title right there

On phone, thread title changes are a massive pain in the rear end.

Will do later

Khablam
Mar 29, 2012


wicka posted:

It looks fine. It's a pretty distinctive shape.
They made the new logo to make the "digital" marketing better.
Only, when you look at it at a reduced size (read: every way of seeing it on mobile) it just looks like the letter n

It's objectively poor. Not that it actually matters all too much, but it is.

Wirth1000
May 12, 2010
Probation
Can't post for 28 days!


Sean Bratches, F1’s commercial chief and a former ESPN executive, was defensive about the revamp, which disposes of a globally-recognised logo in use since 1993. “We are trying to reposition F1 from a purely motorsport company to a media and entertainment brand with the heart and soul of a race car driver in the middle of it,” he said.

Carth Dookie
Jan 28, 2013
Probation
Can't post for 3 days!


The gently caress does that even mean?

Khablam
Mar 29, 2012


Carth Dookie posted:

The gently caress does that even mean?

More brand synergy from a core solution dynamic

wicka
Jun 28, 2007

Single cylinder posting

Carth Dookie posted:

The gently caress does that even mean?

They’re trying to get companies to keep giving money to F1

1500quidporsche
Jan 19, 2014

Nothing gets my dick harder than Naruto~~
Believe it!!!



Carth Dookie posted:

The gently caress does that even mean?

It means he has a business degree.

Astoundingly Ugly Baby
Mar 22, 2006



iospace posted:

Alright, Astoundingly Ugly Baby, this one is for you.

Stroll outscored McLaren by a grand total of 10 points. If you make a 50 dollar donation to a motorsport charity (open wheel preferred), I'll reduce your sentence to a month. Otherwise you can eat a 10 month probe.

You have two weeks.

Would it be okay if I donated $50 to one of the FIA Foundation charities?

Dubs
Mar 6, 2007

"Winning doesn't exist any more as a concept"

"Do we have room for points in our cars? Yes we do. But the reality is that we put ourselves in a position where the technology side of our business is providing different dynamics."


o baby the ronspeak



speak ron to me baby

iospace
Apr 20, 2020




Grimey Drawer

Astoundingly Ugly Baby posted:

Would it be okay if I donated $50 to one of the FIA Foundation charities?

Sure

SulphagneSocialist
Oct 10, 2006

WARNING! INTRUDERS DETECTED

I actually like F1's foray into the retro 80s craze, though it does mean the retro 80s craze is probably on its last legs, which is sad but inevitable.

Retro 90s craze will be terrible.

Wirth1000
May 12, 2010
Probation
Can't post for 28 days!


SulphagneSocialist posted:

I actually like F1's foray into the retro 80s craze, though it does mean the retro 80s craze is probably on its last legs, which is sad but inevitable.

Retro 90s craze will be terrible.

It's supposed to be cutting edge modern for the new digital world that we reside and not Blade Runner.

Whitey Ford
Jan 29, 2007

The power of dreams

It could have been worse..







Wirth1000
May 12, 2010
Probation
Can't post for 28 days!


All 3 of those logos own so I don't know what you're getting at?

iospace
Apr 20, 2020




Grimey Drawer

Astoundingly Ugly Baby posted:

Would it be okay if I donated $50 to one of the FIA Foundation charities?

provide evidence, for what it's worth, namely the receipt email with all the personal info bits edited out.

Dubs
Mar 6, 2007

"Winning doesn't exist any more as a concept"

"Do we have room for points in our cars? Yes we do. But the reality is that we put ourselves in a position where the technology side of our business is providing different dynamics."


i prefer all three of those

keevo
Jun 16, 2011

WAKE UP


Lance Stroll finished ahead of Fernando Alonso in the drivers championship.

Powershift
Nov 23, 2009



keevo posted:

Lance Stroll finished ahead of Fernando Alonso in the drivers championship.

Lance Stroll finished more points than McLaren.

Thanks Ants
May 21, 2004

Bless you, ants. Blants.




Fun Shoe

Carth Dookie posted:

The gently caress does that even mean?

Ron approval points

harperdc
Jul 24, 2007





New logo is fine, new main typeface is good but the really bold one (turbo?) already looks dated. The other is fine.

What’s more interesting from that article is what it looks like they want to do with event branding and bringing the “Formula 1” name and image a bit more to the forefront.

Dubs
Mar 6, 2007

"Winning doesn't exist any more as a concept"

"Do we have room for points in our cars? Yes we do. But the reality is that we put ourselves in a position where the technology side of our business is providing different dynamics."


harperdc posted:

New logo is fine

Nah with a N

An N just like the new logo

Theophany
Jul 22, 2014
Probation
Can't post for 28 days!


keevo posted:

Lance Stroll finished ahead of Fernando Alonso in the drivers championship.


Powershift posted:

Lance Stroll finished more points than McLaren.

Halo14
Sep 11, 2001


Lance stroll was driving a race car tho.

Dubs
Mar 6, 2007

"Winning doesn't exist any more as a concept"

"Do we have room for points in our cars? Yes we do. But the reality is that we put ourselves in a position where the technology side of our business is providing different dynamics."


mclaren lost more points than lance stroll

Human Grand Prix
Jan 24, 2013



SulphagneSocialist posted:

I actually like F1's foray into the retro 80s craze, though it does mean the retro 80s craze is probably on its last legs, which is sad but inevitable.

Retro 90s craze will be terrible.

The retro 80s craze has been going on for 20+ years at this point.

Powershift
Nov 23, 2009



Let's go back to retro 70s

nu-malaise

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Human Grand Prix
Jan 24, 2013



The logo is fine. It looks like “F1” to me and is pretty straightforward. F1s logos have always been mediocre at best - perhaps they should have emulated the Americans sooner because the NASCAR logo (to use an example) kicks rear end.

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