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Egbert Souse
Nov 6, 2008

One could make an argument that most advances in cinema like color, sound, and widescreen are gimmicks, but there's been some nifty gimmicky gimmicks in movies.

The king of the gimmick, of course, is William Castle.

Here's a rundown of everything he tried out:

The Tingler - "Percepto" - Selected seats had a vibrating buzzer attached that would go off at timed moments (the film also has an incredible color insert)
House on Haunted Hill - "Emergo" - Near the end of the film, a plastic or inflated skeleton would slide on a wire over the audience in the theater.
13 Ghosts - "Illusion-O" - Sequences with ghosts were printed in a variation of Technicolor that resulted in blue ghosts on a red background. Viewers were given a "ghost viewer" with two colored strips of plastic to look through. Often mistaken for 3-D.
Mr. Sardonicus - "Punishment Poll" - The film stopped near the end so the audience could be "polled" into whether the title character should be punished (there was only one ending)

Macabre offered life insurance policies for viewers, Homicidal had a Fright Break to allow people to leave the audience before the really scary part,

Some other films got into the action.

Scent of Mystery (aka Holiday in Spain) was the first... and last Smell-o-Vision film. Scents were pumped into auditoriums at specific moments.

The Screaming Skull opens with a short sequence boasting that American International would gladly pay for funeral expenses of anyone who died of fright during the movie.

Alfred Hitchcock mandated that Psycho be shown with absolutely no admittance after the film started. Theaters would have cardboard standups of Hitchcock looking at his watch, with a sign indicating the next showing.

John Waters paid homage to Castle with Polyester - with "Odorama" scratch-and-sniff cards to be used at specific times. As expected with a Waters film, scents included dirty socks and skunk.

Clue is unique in that it was released with three different endings depending on where you saw it. For home video, they were edited together, but the DVD and Blu-ray editions allow you to watch it with a random ending (as well as the VHS/cable edit).


There's plenty more. What are some of your favorite movie gimmicks?

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Crespolini
Mar 9, 2014

Egbert Souse posted:


Mr. Sardonicus - "Punishment Poll" - The film stopped near the end so the audience could be "polled" into whether the title character should be punished (there was only one ending)


lol

Samuel Clemens
Oct 4, 2013

I think we should call the Avengers.

IIRC, Castle claimed that they actually filmed an alternate ending for Mr. Sardonicus. Though since no known copy exists and Castle was a notorious showman, it's safe to assume he made it up.

Does Cinerama count as a gimmick? I always thought that was a really cool idea to make the cinema experience markedly different from watching a film at home.

Egbert Souse
Nov 6, 2008

Samuel Clemens posted:

IIRC, Castle claimed that they actually filmed an alternate ending for Mr. Sardonicus. Though since no known copy exists and Castle was a notorious showman, it's safe to assume he made it up.

Does Cinerama count as a gimmick? I always thought that was a really cool idea to make the cinema experience markedly different from watching a film at home.

There's no way Castle would have shot extra footage. :v:

I'm more of thinking of gimmicks that were only used on one or two films. Cinerama was a gimmick at first, except This is Cinerama was the highest grossing film of 1952 (41 million in 1952 money) from playing in only one theater in the world and spawned four sequels. Not to mention jumpstarting the widescreen revolution.

Though, I'd consider some of the more specialized Cinerama-inspired systems to be gimmicks like Circle-Vision 360. Or something like Chelsea Girls, which used dual projectors and randomized reel orders.

Mister Kingdom
Dec 14, 2005

And the tears that fall
On the city wall
Will fade away
With the rays of morning light
Sensurround

I remember seeing Earthquake in a theater with this building-destroying audio gimmick. The main problem was that the regular audio was bad while the shaking part was pretty cool.

ruddiger
Jun 3, 2004

Egbert Souse posted:

Clue is unique in that it was released with three different endings depending on where you saw it. For home video, they were edited together, but the DVD and Blu-ray editions allow you to watch it with a random ending (as well as the VHS/cable edit).

I don't know if you'd call it a movie gimmick or just cutthroat capitalism, but Demolition Man got released theatrically with 2 different cuts, one where Taco Bell won the "fast food franchise wars" and another cut where the victor was Pizza Hut, the conceit being that both are owned by the same corporation.

TheBigBudgetSequel
Nov 25, 2008

It's not who I am underneath, but what I do that defines me.
It wasn't theatrical, but the DVD release of Final Destination 3 had a Choose-Your-Own-Adventure style mode where you could kind of shuffle up how the movie went, and even save a character who died in the theatrical version. Most new footage was more gruesome than the theatrical cut thanks to a not being rated. It was quite a lot of fun.

china bot
Sep 7, 2014

you listen HERE pal
SAY GOODBYE TO TELEPHONE SEX
Plaster Town Cop
The "separation shot" in Goodbye to Language was worth the price of admission.

I've never seen it, but Mr. Payback sounds insane:

Roger Ebert posted:

The armrest of your seat contains a little console with red, orange and green buttons. You do a test run, clicking them. The lights go down, the "Interfilm" trademark appears on the screen, and an announcer encourages you to talk, scream, shout and snort during the following film: "Feel free to generally behave as if you were raised in a barn." "Mr. Payback," the first "interactive movie," is supposed to inspire these reactions because you, the lucky audience member, will be able to make key decisions affecting the progress of the story.

The first "interfilm" opens this weekend in 44 specially equipped theaters around the country, and you can see for yourself.

If you feel, for example, that the headmistress of a private school should torture the handcuffed hero with a cattle prod, you will want to push the red button. Other choices include a paddle or a rod. I was for the paddle, but the majority voted for the cattle prod, after which the hero was given electric shocks to the genitals (thankfully below screen level) and then dropped in a dumpster while a subtitle cheerfully assured us that his "family jewels" had survived intact.

I went to see "Mr. Payback" with an open mind. I knew it would not be a "movie" as I understand the word, because movies act on you and absorb you in their stories. An "interfilm," as they call this new medium, is like a cross between a video game and a CD-ROM game, and according to Bob Bejan, president and CEO of Interfilm Inc., "suspension of disbelief comes when you begin to believe you're in control." I never believed I was in control. If I had been in control, I would have ended the projection and advised Bejan to go back to the drawing board. While an interactive movie might in theory be an entertaining experience, "Mr. Payback" was so offensive and yokel-brained that being raised in a barn might almost be required of its audiences.

Few adults are going to find the process bearable. The target audience is possibly children and younger adolescents. That's why I found it surprising that "Mr. Payback" shovels as much barnyard material into its plot as possible.

The movie seems obsessed with scatology: excrement, urination, enemas, loudly passing gas, stepping in dog messes, etc. It also involves a great deal of talk about sexual practices, not to mention every possible rude four-letter word except, to be sure, the ultimate one. The movie bends over backward to be vulgar. It's the kind of film where horrified parents might encourage the kids to shout at the screen, hoping the noise might drown out the flood of garbage.

Hey, I'm not against four letter words - in context, and with a purpose. But why did "Mr. Payback" need to be gratuitously offensive? Nonstop? Knowing there would be young children in the audience? Now what about the process itself? True, you can "influence" events. You sit through the movie once, choosing villains, choosing "paybacks," choosing fates, even choosing celebrity guests (Paul Anka, Ice T) for a final game show.

That takes 20 minutes. Then you're allowed to sit through the movie again, and this time of course you choose different villains, paybacks, etc. In one version, you can force that evil headmistress to be strapped into a leather bondage uniform and walked on all fours. In another version, the villain might be forced to eat monkey brains. Ho, ho.

How are these choices conveyed to the screen? Four laser disc players with various plot choices are standing by in the control booth, and double-brightness video projectors are suspended from the theater ceiling. The image is acceptable and the sound is excellent; there is no perceptible delay between the audience vote and the scene it has chosen.

It was clear after two viewings that most of the movie remains essentially the same every time, and that the "choices" provide brief detours that loop back to the main storyline. Choose a different villain, and he or she still gets gassed in the back seat of the limousine. It's said that two hours of material are shot for every 20-minute movie. Nothing on Earth could induce me to sit through every permutation of "Mr. Payback." Is there a future for "interfilms?" Maybe. Someday they may grow clever or witty. Not all of them will be as moronic and offensive as "Mr. Payback." What they do technically, they do pretty well. It is just that this is not a movie. It is mass psychology run wild, with the mob zealously pummeling their buttons, careening downhill toward the sleaziest common denominator.

There were lots of small children in the audience. I thought about asking one little girl if she had voted for the paddle, the rod or the cattle prod. Because she must have voted for one of them. I saw her pushing her buttons.

Maxwell Lord
Dec 12, 2008

I am drowning.
There is no sign of land.
You are coming down with me, hand in unlovable hand.

And I hope you die.

I hope we both die.


:smith:

Grimey Drawer
Clue was famously distributed with three endings. Theaters would (in theory) list a screening as being A, B, or C, the idea being you'd want to see all three. (They were of course strung back-to-back for the video release.)

The local library has a copy of the movie Storybook, which makes the ending sort of a CYOA thing: when it gets to that point it says "If you noticed the missing revolver, turn to page..." etc.

Erotic Wakes
May 19, 2018

by Lowtax
The Tingler is loose in the thread! Scream! SCREEEEEAM FOR YOUR LIIIIIVES!!!

Jose Oquendo
Jun 20, 2004

Star Trek: The Motion Picture is a boring movie

Erotic Wakes posted:

The Tingler is loose in the thread! Scream! SCREEEEEAM FOR YOUR LIIIIIVES!!!

Gilbert Gottfrieds impression of this is amazing.


I really wish gimmicks like that would make a comeback. Going to the movies needs to be an event again.

aga.
Sep 1, 2008

Davros1
Jul 19, 2007

You've got to admit, you are kind of implausible




Love the second one "The most horrifying film ever made!"*

*Rated PG

Egbert Souse
Nov 6, 2008

I think John Waters once said he'd consider someone puking at one of his movies to be akin to a standing ovation.

Maxwell Lord
Dec 12, 2008

I am drowning.
There is no sign of land.
You are coming down with me, hand in unlovable hand.

And I hope you die.

I hope we both die.


:smith:

Grimey Drawer
Zombie (aka Zombi 2) had the same gimmick in America. Actually fits for a Fulci film, though the only *really* nauseating moment I've seen in one of his is the bit in City of the Living Dead where suddenly a window flies open and maggots are thrown over the whole cast.

ruddiger
Jun 3, 2004


I went to a screening of Raw where I was told they were handing out barf bags to the crowd, but when I got mine, it was just a paper lunch bag with the word "RAW" written in sharpie on the side.

They did hand out genuine reproduction barf bags at the Cutthroats Nine screening I went to tho.

Samuel Clemens
Oct 4, 2013

I think we should call the Avengers.

Handing out barf bags seems like the go-to marketing ploy for films that want to capitalise on their reputation of being extreme. Ichi the Killer used the same gimmick at the film festival in Toronto.

Davros1
Jul 19, 2007

You've got to admit, you are kind of implausible



Samuel Clemens posted:

Handing out barf bags seems like the go-to marketing ploy for films that want to capitalise on their reputation of being extreme. Ichi the Killer used the same gimmick at the film festival in Toronto.

According to a friend of mine, they should have handed one out for the Vacation remake. He told me that in the scene where the family is bathing/swimming in waste, a guy several seats from him started vomiting into his popcorn bag.

ruddiger
Jun 3, 2004



Hmmm, how could they live up to this kind of hype...



the movie in question: https://www.youtube.com/watch?v=xxFGLTXI1ZY

Samuel Clemens
Oct 4, 2013

I think we should call the Avengers.

Well, did it live up to the hype?

davidspackage
May 16, 2007

Nap Ghost

ruddiger posted:

I don't know if you'd call it a movie gimmick or just cutthroat capitalism, but Demolition Man got released theatrically with 2 different cuts, one where Taco Bell won the "fast food franchise wars" and another cut where the victor was Pizza Hut, the conceit being that both are owned by the same corporation.

I think they only swapped out the audio though. Last time I saw the film, it was really obvious Sandra Bullock wasn't saying "Taco Bell" even though that's what the bad quality ADR said.

I, Butthole
Jun 30, 2007

Begin the operations of the gas chambers, gas schools, gas universities, gas libraries, gas museums, gas dance halls, and gas threads, etcetera.
I DEMAND IT

ruddiger posted:

I went to a screening of Raw where I was told they were handing out barf bags to the crowd, but when I got mine, it was just a paper lunch bag with the word "RAW" written in sharpie on the side.

My theatre did that too, but they filled with lollies including gummy hands, teeth, and ears, and it was awesome. Shame about the movie.

wyoming
Jun 7, 2010

Like a television
tuned to a dead channel.

Snowman_McK
Jan 31, 2010

davidspackage posted:

I think they only swapped out the audio though. Last time I saw the film, it was really obvious Sandra Bullock wasn't saying "Taco Bell" even though that's what the bad quality ADR said.

I think it was because Taco Bell doesn't exist in a lot of the countries the film was released in, but Pizza Hut does.

HUNDU THE BEAST GOD
Sep 14, 2007

everything is yours

I got a 'thing' you can work, buddy.

Blast Fantasto
Sep 18, 2007

USAAAAAAAAAAAAAAAAAAAA!

davidspackage posted:

I think they only swapped out the audio though. Last time I saw the film, it was really obvious Sandra Bullock wasn't saying "Taco Bell" even though that's what the bad quality ADR said.

Other way around, she's obviously not saying Pizza Hut

https://youtu.be/gpRzusd9Yi8

Stallone's ADR is super weird too

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ruddiger
Jun 3, 2004


If we're going for 42nd Street style theater gimmicks...



quote:

G.G. Staff and friends prove that some people will do anything for a buck on board the traveling Butchermobile. Clockwise from upper left: Outside the world-renowned Lyric Theater as the natives get restless; oversexed nurses flash some meat for the doctor outside the Embassy 49th St. Theater; A disguised Michael Weldon fingers G.G. editor outside the Fabian Theater; Actors and unidentified skeleton insult passing commuters outside the port authority bus terminal; Dr. Butcher (Gary Hertz) demonstrates unethical surgical practices; the Butchermobile ruins business for Porky's at the National Twin.

Severin included barf bags with their blu ray release of the movie too.

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