Register a SA Forums Account here!
JOINING THE SA FORUMS WILL REMOVE THIS BIG AD, THE ANNOYING UNDERLINED ADS, AND STUPID INTERSTITIAL ADS!!!

You can: log in, read the tech support FAQ, or request your lost password. This dumb message (and those ads) will appear on every screen until you register! Get rid of this crap by registering your own SA Forums Account and joining roughly 150,000 Goons, for the one-time price of $9.95! We charge money because it costs us money per month for bills, and since we don't believe in showing ads to our users, we try to make the money back through forum registrations.
 
  • Post
  • Reply
Worf
Sep 12, 2017
Probation
Can't post for 51 minutes!

Harrow posted:

It's less "people will buy this to own <group>" and more "pissing off <group> leads to a ton of people talking about it and then people who hate <group> will voice their support for you, which means you get even more people talking about you."

It still isn't a guaranteed slam-dunk, but it's a way to get your marketing campaign to dominate public conversation for a few days when otherwise it'd just be another ad that fades into the background immediately.

i think the moral of the story is that its probably economically unsound to vilify white men !

Adbot
ADBOT LOVES YOU

Nooner
Mar 26, 2011

AN A+ OPSTER (:

holy poo poo this is lolololol

Ka0
Sep 16, 2002

:siren: :siren: :siren:
AS A PROUD GAMERGATER THE ONLY THING I HATE MORE THAN WOMEN ARE GAYS AND TRANS PEOPLE
:siren: :siren: :siren:

Sheen Sheen posted:

I remember when Netflix streaming was brand new, the company tried to split its DVD mailing service and its streaming service into two things you had to pay for individually, and the PR backlash was so severe that Netflix walked it back like less than a week later

This is extra funny to think about now because who gives a flying poo poo about renting DVDs via mail in TYOOL 2019

The speed at which physical media began to become irrelevant far surpassed even the doughiest, whitest suburbanite IT-job pastyboy's predictions.

Worf
Sep 12, 2017
Probation
Can't post for 51 minutes!
ya, i went from thinking DVDs etc were ok to just having absolute disdain for physical media because its ugly and takes up space and id rather dedicate my precious space to star wars legos and my special bound & printed harry potter fan fictions

big nipples big life
May 12, 2014

My folks still rent DVDs from netflix and VHS tapes from the library. After watching HD for so many years going back and watching something on VHS is pretty amazing.

BexGu
Jan 9, 2004

This fucking day....
LifeLock's CEO gave out his social security number and challenged people to steal his identity. Guess what happened, 13 times in a row?

While Davis said that this proved LifeLock worked since identity thieves were only successful 13 times, the FTC disagreed and fined the company $12 million for deceptive advertising in March 2010.

Oh man, found another

quote:

There’s never been quite another marketing disaster as the one faced by Pepsi in the Philippines in 1992.

Pepsi was on a mission to increase its market share in South East Asia, where it was lagging significantly behind Coca-Cola. So it came up with a marketing campaign that would drive sales volume. During the promotional period, a three-digit number would be printed under every cap on a bottle of Pepsi. At the end of the promo period, Pepsi was going to announce winning numbers which would entitle the winners including a grand prize of one million pesos (approximately $50,000 in 1992).

It started off well — people started buying a lot of Pepsi. But it went haywire when the company announced the winning number: 349. According to the Seattle Times, one Filipino Victoria Angelo, was ecstatic when she saw she had the winning number among her many bottle caps. She thought she had struck it rich.

Problem was, she was far from the only one. A glitch meant that Pepsi’s winning number wasn’t a unique number that had made it onto one bottle cap. Number 349 had been printed on 800,000 times. Ouch.

Soon tens of thousands of Filipinos were demanding their million pesos. Pepsi retracted the winning number and a full-blown riot ensued. More than 30 Pepsi delivery trucks were firebombed or overturned. Molotov cocktails and homemade bombs were thrown at Pepsi offices and a grenade tossed at a Pepsi truck resulted in two deaths and injured six others.

Pepsi officials had received so many death threats, the company withdrew its senior non-Filipino personnel, except for two, and left a man with experience in war-torn Beirut in charge. The company was slapped with lawsuits from thousands of people and in the end had to fight off criminal charges.

BexGu fucked around with this message at 19:28 on Feb 28, 2019

big nipples big life
May 12, 2014

BexGu posted:

LifeLock's CEO gave out his social security number and challenged people to steal his identity. Guess what happened, 13 times in a row?

While Davis said that this proved LifeLock worked since identity thieves were only successful 13 times, the FTC disagreed and fined the company $12 million for deceptive advertising in March 2010.

Oh man, found another

That was amazing



ofc they advertise the poo poo out of lifelock on right wing radio alongside gold and prepper food so you already know it's a scam.

FactsAreUseless
Feb 16, 2011

big nipples big life posted:

That was amazing



ofc they advertise the poo poo out of lifelock on right wing radio alongside gold and prepper food so you already know it's a scam.
They used to advertise LifeLock a lot on public radio too, because the only demographic difference is the politics of the old people.

Nooner
Mar 26, 2011

AN A+ OPSTER (:

BexGu posted:

Molotov cocktails and homemade bombs were thrown at Pepsi offices and a grenade tossed at a Pepsi truck resulted in two deaths and injured six others.

lmbo imagine being the guy who was martyred for Pepsi

BexGu
Jan 9, 2004

This fucking day....
Remember back in the 90s when it looked like Calvin Klein wanted to lure supple young teens into their basement? The ad was so creepy the US Justice Department had to look if it violated child pornography laws: https://www.nytimes.com/1995/09/10/us/us-starts-inquiry-on-calvin-klein-ads.html

Punk da Bundo
Dec 29, 2006

by FactsAreUseless
you were in Beirut in ‘84 Bob , you got this . *executive flies off in helicopter as angry crowd shouting “349” burns down the headquarters*

Sheen Sheen
Nov 18, 2002
And who could forget “599 US Dollars” and “RRRRIDGE RACERRRRRR”

Riatsala
Nov 20, 2013

All Princesses are Tyrants

BexGu posted:

Remember back in the 90s when it looked like Calvin Klein wanted to lure supple young teens into their basement? The ad was so creepy the US Justice Department had to look if it violated child pornography laws: https://www.nytimes.com/1995/09/10/us/us-starts-inquiry-on-calvin-klein-ads.html

Oh my god

I've never seen a snuff film but I imagine this is how they begin

Bold Robot
Jan 6, 2009

Be brave.



BexGu posted:

Remember back in the 90s when it looked like Calvin Klein wanted to lure supple young teens into their basement? The ad was so creepy the US Justice Department had to look if it violated child pornography laws: https://www.nytimes.com/1995/09/10/us/us-starts-inquiry-on-calvin-klein-ads.html

I thought this was considered a huge success cause it got everyone talking about Calvin Klein.

Plenty of these PR “disasters” are companies that know exactly what they are doing. Very few people give a poo poo enough to boycott a company when a controversy about an ad blows up but it gets a shitload of people talking about your product. Like when Nike signed Kaep I remember there was a several-minute segment about the ad on NPR that morning, you literally can’t buy that kind of exposure.

big nipples big life
May 12, 2014

Nobody said Nike signing Kaep was a PR disaster except the people they wanted to say it though.

spacetoaster
Feb 10, 2014

https://www.youtube.com/watch?v=4kdeqIdPU_k

bradzilla
Oct 15, 2004

Sheen Sheen posted:

And who could forget “599 US Dollars” and “RRRRIDGE RACERRRRRR”

I bought a launch PS3 for $600. Never regretted it. :shrug:

haljordan
Oct 22, 2004

the corpse of god is love.






ESPN giving barstool sports a show and cancelling it after one episode was pretty good

BexGu
Jan 9, 2004

This fucking day....
Maybe, but when the US Justice Department looks into your company for violated child pornography laws that is a pretty big problem. Especially for a company that is known for hiring young models in the first place. I would agree with you if the Justice Department didn't involved even with the fully page ad they had to take out apologizing.

underthecube
Dec 5, 2018
is it even actually true that 99% of marketing execs are purposely playing the public like a fiddle by not putting "merry christmas" on cups or whatever or are we just assuming that someone clearly making more money than well ever see in our lives MUST be competent at their jobs

big nipples big life
May 12, 2014

underthecube posted:

is it even actually true that 99% of marketing execs are purposely playing the public like a fiddle by not putting "merry christmas" on cups or whatever or are we just assuming that someone clearly making more money than well ever see in our lives MUST be competent at their jobs

the latter.

underthecube
Dec 5, 2018
or, more importantly, are we assuming that people only get angry at dumb poo poo because they're being carefully manipulated, rather than that capitalism has ingrained itself so deeply into our lives that the purina cat food twitter saying there should be more women in tech is a betrayal not only of our gadfly like attention spans but of our long held personal values

a peck of pickled peckers
Aug 3, 2014

I am your Redeemer! It is by my hand that you arise from the ashes of this world!

I thought the Brands were horny now.

Or are they depressed? I don’t have twitter but I thought the Brands were either too horny or too depressed.

FactsAreUseless
Feb 16, 2011

underthecube posted:

is it even actually true that 99% of marketing execs are purposely playing the public like a fiddle by not putting "merry christmas" on cups or whatever or are we just assuming that someone clearly making more money than well ever see in our lives MUST be competent at their jobs
Nobody really knows how or to what extent advertising works, it's just assumed that it must. The bottom's going to fall out of the internet advertising market once companies get tired of paying bots to sell ads to bots that click the ads to make money for ad-selling bots.

haljordan
Oct 22, 2004

the corpse of god is love.






FactsAreUseless posted:

Nobody really knows how or to what extent advertising works, it's just assumed that it must. The bottom's going to fall out of the internet advertising market once companies get tired of paying bots to sell ads to bots that click the ads to make money for ad-selling bots.

Is Sam Jain still a fugitive from justice

Worf
Sep 12, 2017
Probation
Can't post for 51 minutes!

big nipples big life posted:

Nobody said Nike signing Kaep was a PR disaster except the people they wanted to say it though.

it was good for nike

one mans trash, etc

DMorbid
Jan 6, 2011

Hello! I see you.


Sheen Sheen posted:

And who could forget “599 US Dollars” and “RRRRIDGE RACERRRRRR”
I never quite understood why RRRRIIIIDGE RACERRRRR became a meme. The guy did a silly impression of the Ridge Racer announcer, and...? :geno:

It was certainly no GIANT ENEMY CRAB.

Sheen Sheen
Nov 18, 2002

Doc M posted:

I never quite understood why RRRRIIIIDGE RACERRRRR became a meme. The guy did a silly impression of the Ridge Racer announcer, and...? :geno:

It was certainly no GIANT ENEMY CRAB.

I think it was because he was expecting a much bigger reaction for Ridge Racer than he actually got

Extra Large Marge
Jan 21, 2004

Fun Shoe

Sheen Sheen posted:

I remember when Netflix streaming was brand new, the company tried to split its DVD mailing service and its streaming service into two things you had to pay for individually, and the PR backlash was so severe that Netflix walked it back like less than a week later

This is extra funny to think about now because who gives a flying poo poo about renting DVDs via mail in TYOOL 2019

They were going to call the new DVD service "Qwikster". If you searched for it on google you'd find a twitter user with the Qwikster handle who loved watching soccer and smoking weed.

I still get the netflix DVDs since they still have stuff on DVD that you can't find streaming anywhere. I don't understand why people were so quick to give up physical media, you can't re-sell digital media and it's just a botched licensing agreement or bankruptcy away from disappearing.

Yaldabaoth
Oct 9, 2012

by Azathoth

Statutory Ape posted:

i think the moral of the story is that its probably economically unsound to vilify white men !

it's fine so long as the hero is also a white man but if the hero is a woman then the villain has to also be a woman or a non-white male to reassure white men that women will never be equal to them

DMorbid
Jan 6, 2011

Hello! I see you.


Hm, I guess. Maybe he should've shown off something like Final Fantasy VII to demonstrate the PSone emulator on the PSP, because that thing is seriously impressive considering the hardware limitations.

edit: I think my favorite thing about the whole PS3 reveal fiasco is the fact Phil Harrison, the guy best known for handling PR in the early days of the PS3 and giving us quality quotes such as "rumble is a last-generation feature", was hired by Microsoft to handle PR for all the Xbone reveal stuff. I don't remember if he was the one who said the "We have a system for those people and it's called the Xbox 360" thing, but it might as well have been.

DMorbid fucked around with this message at 21:22 on Feb 28, 2019

Jay_Zombie
Apr 20, 2007

We're sealing the tunnel!
During a tour of the governor's residence, Virginia's First Lady, Pam Northam (who's husband is still receiving backlash for a photo of him dressed in either in KKK robes or blackface) hands raw cotton to an African-American 8th grader and tells her to imagine being a slave and picking that all day long.

Jay_Zombie fucked around with this message at 21:22 on Feb 28, 2019

big nipples big life
May 12, 2014

That's sure to go over well but please don't put politics stuff in my thread.

ultrafilter
Aug 23, 2007

It's okay if you have any questions.


FactsAreUseless posted:

Nobody really knows how or to what extent advertising works, it's just assumed that it must.

John Wanamaker, the first retailer to take out a half-page ad in a newspaper, is quoted as saying "Half the money I spend on advertising is wasted; the trouble is I don't know which half."

haljordan
Oct 22, 2004

the corpse of god is love.






JetBlue checking in

quote:

The airline JetBlue has apologized for a Black History Month display at LaGuardia airport that included Joanne Chesimard, the woman convicted of killing a New Jersey state trooper, among photos of black dignitaries.

Images of the display began circulating among pro-police websites last week, sparking outrage. The airline said in a statement that unnamed “crew members came together to celebrate Black History Month with a display in Terminal 5 featuring prominent individuals in history.”

https://www.nj.com/politics/2019/02...tory-month.html

feelix
Nov 27, 2016
THE ONLY EXERCISE I AM UNFAMILIAR WITH IS EXERCISING MY ABILITY TO MAKE A POST PEOPLE WANT TO READ

that woman is a saint

Jay_Zombie
Apr 20, 2007

We're sealing the tunnel!

big nipples big life posted:

That's sure to go over well but please don't put politics stuff in my thread.

I made that as apolitical as I could. But ok.

What about that time that the DOD thought it was cool to fly Air Force One at low altitude, followed by a fighter jet, over Manhattan for a photo op, post 9-11? Is that allowed?

thatguy
Feb 5, 2003
pointing out horrible PR gaffes from politicians isn't political

big nipples big life
May 12, 2014

It isn't but it could turn into a shitshow real fast.

Adbot
ADBOT LOVES YOU

Jay_Zombie
Apr 20, 2007

We're sealing the tunnel!
Big Nip's thread. Big Nip's rules.

  • 1
  • 2
  • 3
  • 4
  • 5
  • Post
  • Reply