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davidbix
Jun 14, 2016

Wow, Bix. First K.Rool, then Steve and now SEPHIROTH? Your dream game is real!
Threw my ratings analysis together here (the Forbes contributor downside guarantee really isn't THAT bad for being able to write whatever the hell you want): https://www.forbes.com/sites/davidbixenspan/2019/10/03/aew-dynamite-wwe-nxt-ratings-wednesday-night-war-week-1/#76743833634d

The key things that everyone should be focusing on, are:

* Total viewers only matter for determining the size of each promotion's audience in 2019. That IS import, but as a TV show, only 18-49 matters. Maybe all of the other wrestling reporters will finally understand this.

* The replay and same day DVR viewing brought it up to 1.8 million viewers (1.1 million in the demo), the biggest TNT premiere in five years.

* In 18-49 and all of the other key demos, AEW doubled NXT or worse.

* NXT only edged AEW out for a win in 50+

* NXT actually gained viewers in 18-49 by 1% over last week, even if the rating to the hundredths digit was the same.

* AEW beat last week's SmackDown and hour three of last week's Raw. This week's Raw saw a big increase, but who knows how much those viewers stick around. (In fairness, the same can be said for AEW since it's a premiere, albeit not one that was trying to draw with nostalgia etc.). That said...

* We don't have any AEW vs. Raw/SmackDown overlap data yet, but it sure seems like this is a different audience since NXT lost relatively few viewers, basically all of whom were in the 50+ demo, losing none in 18-49.

This is gonna be VERY interesting to follow.

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davidbix
Jun 14, 2016

Wow, Bix. First K.Rool, then Steve and now SEPHIROTH? Your dream game is real!

FullLeatherJacket posted:

Is there a specific reason that's a thing now?

I was always of the impression that during the heydays of the 90s advertisers were far more willing to throw money at things like golf than they were wrestling, even though wrestling did much bigger numbers, since golf was watched by old white men who wanted to buy yachts and heart pills and wrestling was watched by teenagers who hung around the food court at the mall and bought nothing.
It was always preferred that you get 18-49 because buying habits are pretty set for the 50+ viewers; the thing with golf/tennis/dog shows was more about reaching wealthier viewers. It becoming the one true rating of record that the networks and advertisers care about stemmed from Fox announcing that they were going in that direction.

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