A Strange Aeon posted:

"Roy Taylor, the chief executive of Californian-based business Ryff, says his firm is taking digital product insertion one stage further.

It has developed the technology whereby the product placement is targeted at individuals, and changes depending on who is watching.

So if you like wine then the hero of a film could be drinking a particular bottle that you might be tempted to try. Or if you are teetotal the star might be sipping on a bottle of branded water."

This is even wilder, imo.