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Hirez posted:Have many college players actually made a ton of money with the new rules where they can get sponsorships or whatever? or is it just an elite few? although with booster clubs being a thing... The biggest issue with name, image and likeness (NIL) rules in college are that the NCAA has not made any guidelines or rules or really much of anything around NIL. They had decades to put something together. Decades! When the Supreme Court said “this is insane and would be patently illegal in any other market” last year, the NCAA just kind of left everyone hanging. As it stands now, there’s been a handful of big deals geared mainly for the top QB’s at the biggest schools. Overwhelmingly, it seems that most of the deals are between either a local campus spot and an athlete, or an athlete posting a referral link for a smaller company trying to get more buzz. That’s for more straightforward marketing, but there’s other opportunities that NIL has helped clear the path for. Someone on Wisconsin’s volleyball team got into making sand art, and in order to sell it had to get her site vetted by compliance and strip out any mention of Wisconsin or her athletics before NIL happened. A few years ago a punter had to take down his decently profitable YouTube channel of trick shots to be eligible to play. That wouldn’t be the case now. Booster clubs are still figuring this out as well. As simple as it seems to have a group of rich people pool money together to entice the best athletes to play, they don’t have any guidance either. If they give someone $25,000 to come to campus, and they don’t, they can’t get that back. Heck, odds are really good in a year we’ll have a couple booster pools fold due to embezzlement or other poor money management. Making things more difficult for coaching staffs, players can now transfer without sitting out the following year once. If that booster pool stiffs an athlete, they might be jilted into going somewhere else. I’d say the most important takeaway is that looking at the athletes making more money based on how culturally important their sport/position/school is only works at the highest echelons. Otherwise, it’s a bunch of microinfluencers making some extra money, or people with existing hobbies able to monetize them easier.
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Jun 20, 2022 16:21
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| # ¿ Apr 19, 2024 23:31 |
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