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glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)
I can't recall seeing this in the many threads of 80s/90s nostalgia, but I thought a thread for 1980s toy advertisements (mostly from youtube, but print ads as well), would be an amusing way for us marvel at the 1980s.

There are two things that I find most interesting about ads from the 1980s is what seems like very primitive production values to us today. Like, most of these ads could be filmed on a community college video production set, with the ad just consisting of a single camera set-up of kids playing with toys. The second is trying to figure out just who toys are being marketed to, and how.

Anyway, I think we will find a lot of good examples of how weird and primitive things were back in the 1980s.

(Also, I wonder that SA doesn't just have a "1980s" tag.)

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Shaquin
May 12, 2007
im glad reagans dead

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer
shaquin o'neil

welcome 2 Clown Town
Aug 1, 2006

GALAXY'S #2 SCULL*!

*scrunt skull
im just going to save everyone the trouble and put this in your "minds eye"

the go-bots theme played loudly over and over as if on a broken record

lots of lovely matchbox cars

a toilet for idiots

GolfHole
Feb 26, 2004

if i dont get a ninja turtlres pizza shooter for my birthday im gonna be really mad mom

Owlofcreamcheese
May 22, 2005
Probation
Can't post for 9 years!
Buglord
hulk hogan meat shoes

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer
remember jelly shoes and jelly bracelets :3:

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)
First example of a 1980s toy ad:

"My Buddy", a 1985 attempt to market dolls to boys by selling them as a partner, rather than as something to be cared for.

https://www.youtube.com/watch?v=OJDg2g1COyc


I don't think this particular trend worked out very well, but the ad was memorable enough that five years later, Q-Tip from A Tribe Called Quest referenced the jingle in a song, and 30 years later, I could still remember the commercial. I am guessing this commercial was marketed more to parents than to children, and it seems to be suggesting that having a surrogate friend is just a normal part of being an active, happy preschooler.

glowing-fish fucked around with this message at 18:21 on May 18, 2016

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer
wacky wall walkers :kimchi:

Shaquin
May 12, 2007
i prefer the My Pillow

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer

Shaquin posted:

i prefer the My Pillow

good choice Shaq, My Pillow is a real SLAM DUNK

welcome 2 Clown Town
Aug 1, 2006

GALAXY'S #2 SCULL*!

*scrunt skull
what about a coma pillow

VectorSigma
Jan 20, 2004

Transform
and
Freak Out



you know, as much as transformers in the 80's was essentially the blueprint of the half hour toy commercial, the cartoons had more compelling and subtly nuanced plots compared to the michael bay blockbuster shitheaps of 20+ years later and that is just silly

Ride The Gravitron
May 2, 2008

by FactsAreUseless

glowing-fish posted:

First example of a 1980s toy ad:

"My Buddy", a 1985 attempt to market dolls to boys by selling them as a partner, rather than as something to be cared for.

https://www.youtube.com/watch?v=OJDg2g1COyc


I don't think this particular trend worked out very well, but the ad was memorable enough that five years later, Q-Tip from A Tribe Called Quest referenced the jingle in a song, and 30 years later, I could still remember the commercial. I am guessing this commercial was marketed more to parents than to children, and it seems to be suggesting that having a surrogate friend is just a normal part of being an active, happy preschooler.

Pretty sure the movie Child's Play killed this toy

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)
And here is an early He-Man ad (1983):

https://www.youtube.com/watch?v=hH6oimu3YS8

This is even more primitive than I would have guessed...like this whole thing looks like it was put together in three hours.
Unlike later toy ads, which seemed to really sell the toys internal mythology, this ad seems to focus on how the toys are used in play.

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)
Compare that He-Man commercial with this TMNT commercial, five years later. The commercial assumes that whoever is watching the commercial is familiar with the Turtles universe:


https://www.youtube.com/watch?v=tXqqGAiw24o

Dang It Bhabhi!
May 27, 2004



ASK ME ABOUT
BEING
ESCULA GRIND'S
#1 SIMP

Shaquin posted:

im glad reagans dead

Hrist
Feb 21, 2011


Lipstick Apathy
Micro Machines guy selling you those and not the Transformer he played.

Edit: The dinobots were the best thing ever. https://www.youtube.com/watch?v=RSouGUP_71s

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer
cabbinge patch dolls

which begat

garbange pail kids

which i collected at the time they were big but i threw them out or lost them. the packs of sticker cards came with a nasty hard piece of gum that lost its flavor in 10 seconds flat.

Dang It Bhabhi!
May 27, 2004



ASK ME ABOUT
BEING
ESCULA GRIND'S
#1 SIMP

https://www.youtube.com/watch?v=tCZU3j01o6o

Booblord Zagats
Oct 30, 2011


Pork Pro
Half our cartoons were just toy commercials anyhow

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)

Hrist posted:

Micro Machines guy selling you those and not the Transformer he played.

Edit: The dinobots were the best thing ever. https://www.youtube.com/watch?v=RSouGUP_71s

Despite being really into Transformers in 1986, I don't actually remember any Transformers advertisements?

The production value on those was a bit higher, especially the vocoder and green pupil kid. That must have seemed so radical and cutting edge 30 years ago.

FedEx Mercury
Jan 7, 2004

Me bad posting? That's unpossible!
Lipstick Apathy

Booblord Zagats posted:

Half our cartoons were just toy commercials anyhow

Actually all of them were.

Jim Barris
Aug 13, 2009
I think children's cartoons were a lot better before it become about selling toys cause you ended up with a bunch of cheaply made weird poo poo like Birdman or The Super Globetrotters. There actually were laws about targeting advertisement towards children but thanks to Reagan and the wave of conservative thought that swept the nation in the 80's those laws were rescinded and the floodgates opened. Which brings us to today where we employ loving sociologists to scheme on how to make children feel emotionally attached to a particular product. I find it all very sinister personally but most people don't seem to mind.

Hometown Slime Queen
Oct 26, 2004

the GOAT
I didn't like my Cabbage Patch doll because its head was a solid brick of dark matter that made her useless for sleeping with or sitting up on her own. But you could hold onto her cloth body legs and swing her around like a mace which was pretty good.

Hrist
Feb 21, 2011


Lipstick Apathy

glowing-fish posted:

Despite being really into Transformers in 1986, I don't actually remember any Transformers advertisements?

The production value on those was a bit higher, especially the vocoder and green pupil kid. That must have seemed so radical and cutting edge 30 years ago.

Hasbro put alot of finances (I assume) and effort into their ads, just from effects and new animations for them. I mean, they had to make the microscope look cool, and tried their best.

https://www.youtube.com/watch?v=Crn_8VIxaOk

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer
i had lots of toys about a movie called "Starwars" it was pretty popular dont know if any of you remember this

VectorSigma
Jan 20, 2004

Transform
and
Freak Out



Jim Barris posted:

I think children's cartoons were a lot better before it become about selling toys cause you ended up with a bunch of cheaply made weird poo poo like Birdman or The Super Globetrotters. There actually were laws about targeting advertisement towards children but thanks to Reagan and the wave of conservative thought that swept the nation in the 80's those laws were rescinded and the floodgates opened. Which brings us to today where we employ loving sociologists to scheme on how to make children feel emotionally attached to a particular product. I find it all very sinister personally but most people don't seem to mind.

broadcast mind control exists and it is called advertising. no need for fancy tinfoil conspiracies. personal agency is easily hijacked with psychological parlor tricks because we are dumb animals.

Pulvis Sumus
Jul 27, 2011
https://www.youtube.com/watch?v=gZ_qJ7esLZo

I don't know why, but I incessantly begged my parents for this stupid toy when I was a kid. One night my dad brought it home for me and we sat down to put it together. It ended up freaking me the gently caress out when he started flailing around and cackling. I ran under my bed and proceeded to pee with wild abandon because apparently pirate skeletons think piss is gross and won't come near it. Welp, that's my story.

Cartouche
Jan 4, 2011

I'll do you one better, OP:

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)

Pulvis Sumus posted:

https://www.youtube.com/watch?v=gZ_qJ7esLZo

I don't know why, but I incessantly begged my parents for this stupid toy when I was a kid. One night my dad brought it home for me and we sat down to put it together. It ended up freaking me the gently caress out when he started flailing around and cackling. I ran under my bed and proceeded to pee with wild abandon because apparently pirate skeletons think piss is gross and won't come near it. Welp, that's my story.

What year was this, I am assuming 1988 or onward?

Also, this ad is interesting because it has girls in it. Most of the toy marketing was done to boys.

Gutter Phoenix
Jul 23, 2013

I preferred your last avatar, so I put it back. My apologies to the pedo who purchased your last one (it's always projection).
I never saw the cartoon, but i thought these were awesome when I was a kid.

https://www.youtube.com/watch?v=HM-5nuaXSTE

https://www.youtube.com/watch?v=edBQGKbo4V0

https://www.youtube.com/watch?v=PF8gcPqvstY

https://www.youtube.com/watch?v=TidFvuuIIwE

Cartouche
Jan 4, 2011

Booblord Zagats posted:

Half our cartoons were just toy commercials anyhow

What is this "our" poo poo? Looney Toons were nothing of the sort.






Sorry, you were referring to your own lame generation.

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)

Cartouche posted:

I'll do you one better, OP:


How did CODs even work? Was there a time when the friendly neighborhood mailman would come inside for a nice glass of lemonade, while littly Billy emptied his piggy bank for the 2 dimes, 5 nickles and 5 pennies needed to pay for his seamonkeys?

JiveHonky
May 12, 2001

by zen death robot
Grimey Drawer
my family was rich we had a Simon

Booblord Zagats
Oct 30, 2011


Pork Pro

Cartouche posted:

What is this "our" poo poo? Looney Toons were nothing of the sort.






Sorry, you were referring to your own lame generation.

I'm from that weird spot where Looney Toons were still really big, but GI Joe was starting to take off

Gutter Phoenix
Jul 23, 2013

I preferred your last avatar, so I put it back. My apologies to the pedo who purchased your last one (it's always projection).
This game was great. I gave mine away a few years ago because it was enormous and I didn't have space to play it. Regrets.

https://www.youtube.com/watch?v=WVXfn4_iNGY

Strategic Tea
Sep 1, 2012

Jim Barris posted:

I think children's cartoons were a lot better before it become about selling toys cause you ended up with a bunch of cheaply made weird poo poo like Birdman or The Super Globetrotters. There actually were laws about targeting advertisement towards children but thanks to Reagan and the wave of conservative thought that swept the nation in the 80's those laws were rescinded and the floodgates opened. Which brings us to today where we employ loving sociologists to scheme on how to make children feel emotionally attached to a particular product. I find it all very sinister personally but most people don't seem to mind.

Just don't have children! Yet another way in which goons are ahead of the curve :smuggo:

glowing-fish
Feb 18, 2013

Keep grinding,
I hope you level up! :)

Gutter Phoenix posted:

This game was great. I gave mine away a few years ago because it was enormous and I didn't have space to play it. Regrets.

https://www.youtube.com/watch?v=WVXfn4_iNGY

That commercial looks pretty cool. I wonder how much time/money the effects took.

Edit: looks like they just moved the film from side to side and threw a bucket of water on the kid.

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VectorSigma
Jan 20, 2004

Transform
and
Freak Out



glowing-fish posted:

How did CODs even work? Was there a time when the friendly neighborhood mailman would come inside for a nice glass of lemonade, while littly Billy emptied his piggy bank for the 2 dimes, 5 nickles and 5 pennies needed to pay for his seamonkeys?

i think the idea goes back to before there was a national high speed transit network and old fogies remember getting goods delivered by merchants in their town and weren't accustomed to this newfangled idea of distribution chains and distant warehouses managed from distant offices.

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