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smg77
Apr 27, 2007

muscles like this? posted:

Here's an interesting bit of advertising history I learned recently, in 1970 Sid and Marty Krofft (HR Pufnstuf, Lidsville and many other weird and trippy kids shows) were able to successfully sue McDonalds for their "McDonaldland" (you know, Mayor McCheese, Grimace, the Fry Kids and such) campaign. Turns out the Kroffts were approached by an ad company that told them they were working to join up with McDonalds to create a campaign based on Pufnstuf characters. Later the company told them that the deal fell through. So imagine Sid & Marty's surprise when they find out that whoops, McDonalds went ahead anyway and just altered the designs slightly to make them fast food themed.
This is really interesting. When I was a kid those characters were a huge deal at McDs (loved the Hamburgler) and I always wondered why they went away.

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