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Digital TV Research forecasts that Disney Plus will have 101 million paying subscribers by 2025. The total in Western Europe will be 25 million by that point, it estimates, including 6 million in the U.K., 4.3 million in Germany, and 3.8 million in France.

In terms of which content will be most popular, market research firm SimilarWeb has attempted to track what users in the Netherlands have been watching since Disney launched a trial run of Disney Plus there in mid-September. SimilarWeb’s data suggest that, of the 10 most-watched pieces of content, six are series and four are feature films. “Avengers: Infinity War” ranked first overall, followed by the series “Marvel’s Agents of Shield” and “Star Wars: The Clone Wars.”