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two kinds of advertising that endures in a mature advert environment: "i did crimes i need a lawyer now", or any other real immediate i-need-a-stranger service (plumber, roofer, lawyer, accountant, etc). for some localities "criminal lawyer (locality)" costs ten fuckin dollars a click for the search term... cuz they make 20 bucks a click from it. then the insane piles of money burned in a furnace to keep the top brands the top brands. this is like, unilever, p&g, coca cola paying nine figures in ads across every channel that exists to remind you that whatever soap brand is best there is no middle. the middle basically doesnt exist.
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Mar 6, 2022 06:50
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Theres "we have a sale, but otherwise you don't give a poo poo and we know it" and "this is a new thing, maybe you'd like it" and my favorite "take the loving vaccine you pricks"
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Mar 6, 2022 07:15
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Barudak posted:Ive done personally the 8, all costs inclusive and done over 2 in a category that is strictly government regulated. These were self-owned channels of sales, though, when you don't have that your numbers are dire. Luxury would be like 10% return on a dollar basis, though, and they own their own channels so you're right Im being very misleading as a universal principle. Yeah, if you're vertically integrated you can do it, but how many vertically integrated outfits are out there? If you're buying something white label, selling it through a third-party channel, and using 3PL (which is like, everybody) then you're just the gold miner and the PPC marketing firm is selling you shovels and eggs.
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Mar 6, 2022 07:19
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bob dobbs is dead posted:two kinds of advertising that endures in a mature advert environment: "i did crimes i need a lawyer now", or any other real immediate i-need-a-stranger service (plumber, roofer, lawyer, accountant, etc). for some localities "criminal lawyer (locality)" costs ten fuckin dollars a click for the search term... cuz they make 20 bucks a click from it. The locksmith scam was an interesting story: http://mobile.nytimes.com/2016/01/31/business/fake-online-locksmiths-may-be-out-to-pick-your-pocket-too.html
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Mar 6, 2022 09:43
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What is this Helium block chain decentralized network bullshit and why are there so much users/hotspots?
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Mar 6, 2022 14:13
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I actually clicked a facebook ad the other day. It was offering a free boiler via government grants, and I figured it was probably a scam, but that was how we got our last one. Dude got here and jumped up and down in my kitchen and then said it would be £1.5k actually, because I have the wrong type of floor, and I decided not to go for it. I have ad block set up properly now.
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Mar 6, 2022 14:22
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I'd love to give you this car for free, but unfortunately you have the wrong type of asphalt in your driveway so I need to charge 50k to reconfigure the car for that type.
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Mar 6, 2022 14:31
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Kenning posted:Yeah, if you're vertically integrated you can do it, but how many vertically integrated outfits are out there? If you're buying something white label, selling it through a third-party channel, and using 3PL (which is like, everybody) then you're just the gold miner and the PPC marketing firm is selling you shovels and eggs.
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Mar 6, 2022 15:29
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Internet advertising basically had radium poured into the well like five minutes after it was created, and has been literally 99% scams since. And it doesn't help that sites completely reconfigure their UI around ads to the point of being unusable without an ad blocker, and barely so with.
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Mar 6, 2022 16:21
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Nettle Soup posted:I actually clicked a facebook ad the other day. It was offering a free boiler via government grants, and I figured it was probably a scam, but that was how we got our last one. Dude got here and jumped up and down in my kitchen and then said it would be £1.5k actually, because I have the wrong type of floor, and I decided not to go for it. https://youtu.be/DUpQizgs_Yw
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Mar 6, 2022 20:00
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Ghost Leviathan posted:Internet advertising basically had radium poured into the well like five minutes after it was created, and has been literally 99% scams since. To be fair there are also legit businesses paying to keep ads for their brands at the top of searches made specifically to find their site, to prevent the worst internet users from being funneled into top of the results ads for other things or literal scam copies of their site. I found out a bunch of my family members are like this when I installed pihole and broke all the ad links.
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Mar 6, 2022 20:24
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Dik Hz posted:Who does 3PL anymore? It's all 4PL. Just some guy named Tim who's renting a Ford Transit to go down to the logistics market and haggling to get the delivery concession for the day.
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Mar 6, 2022 21:04
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Fools Infinite posted:To be fair there are also legit businesses paying to keep ads for their brands at the top of searches made specifically to find their site, to prevent the worst internet users from being funneled into top of the results ads for other things or literal scam copies of their site. For a few weeks the top result when you searched the bank I work for by name on Google stopped being the actual banks home page and was instead a random article about which bank had the best savings interest rates- we got a lot of complaints about how people could no longer work out how to log in to their online banking- and the article had a load of complaints about how we had made it “too difficult” to navigate “our website” now it had been “updated” - again just in the comments section of this article on this random personal finance website.
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Mar 6, 2022 21:22
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aDecentCupOfTea posted:For a few weeks the top result when you searched the bank I work for by name on Google stopped being the actual banks home page and was instead a random article about which bank had the best savings interest rates- we got a lot of complaints about how people could no longer work out how to log in to their online banking- and the article had a load of complaints about how we had made it “too difficult” to navigate “our website” now it had been “updated” - again just in the comments section of this article on this random personal finance website. You'd think the biggest social network would have SEO sufficient to prevent that happening even once! But uh. It didn't.
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Mar 6, 2022 21:29
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Fools Infinite posted:To be fair there are also legit businesses paying to keep ads for their brands at the top of searches made specifically to find their site, to prevent the worst internet users from being funneled into top of the results ads for other things or literal scam copies of their site. lol aDecentCupOfTea posted:For a few weeks the top result when you searched the bank I work for by name on Google stopped being the actual banks home page and was instead a random article about which bank had the best savings interest rates- we got a lot of complaints about how people could no longer work out how to log in to their online banking- and the article had a load of complaints about how we had made it “too difficult” to navigate “our website” now it had been “updated” - again just in the comments section of this article on this random personal finance website. LMAO
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Mar 6, 2022 21:53
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bob dobbs is dead posted:two kinds of advertising that endures in a mature advert environment: "i did crimes i need a lawyer now", or any other real immediate i-need-a-stranger service (plumber, roofer, lawyer, accountant, etc). for some localities "criminal lawyer (locality)" costs ten fuckin dollars a click for the search term... cuz they make 20 bucks a click from it. The middle might be considered super targeted advertising. My company does some ads, but you will never ever see them unless you're a major enterprise who would use our services.
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Mar 6, 2022 21:54
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b2b is a whole separate ballgame because there are peeps whose job it de facto is to go read ads and listen to salespeeps
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Mar 6, 2022 21:57
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DACK FAYDEN posted:I remember that happened with Facebook once. Which, as you can imagine, led to a comments section absolutely exploding.
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Mar 6, 2022 21:59
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FMguru posted:My vague recollection was that the google search for "facebook login" pointed to some tech news website article about facebook changing their login process and the comments section immediately became full of thousands of people posting their usernames/passwords and then increasingly angry and threatening messages demanding to know why they werent able to see pictures of their grandkids or whatever the actual link itself is down but here's a Guardian article talking about it quote:As Matt Haughey, who runs community site Metafilter, said: "Laugh all you want about ReadWriteWeb, but two weeks ago I watched a 35 year-old friend with a PhD go to Facebook by googling 'facebook login'."
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Mar 6, 2022 22:13
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bob dobbs is dead posted:b2b is a whole separate ballgame because there are peeps whose job it de facto is to go read ads and listen to salespeeps Yeah that's fair and correct.
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Mar 6, 2022 22:21
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Guest2553 posted:Blyat, Where's Money? The investment was a series of roubles 
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Mar 7, 2022 03:24
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The searching "facebook" on Google thing is funny because the opposite happens all the time.
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Mar 7, 2022 04:22
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Silly Newbie posted:The middle might be considered super targeted advertising. My company does some ads, but you will never ever see them unless you're a major enterprise who would use our services. You can see crazy versions of this if you ever go to DC. Like, Raytheon will find out that some senator on an important Defense committee rides some subway line or whatever so they’ll spam that area with adds about how the new RaytheonTM Hyper MissileTM is 33% better at blowing up weddings, 9 out of 10 petty dictator war criminals recommend it! Ton of money basically meant getting your poo poo in front of a small handful of people.
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Mar 7, 2022 06:55
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So every now and then I like to look at the MoneySavingExpert forums (MoneySavingExpert is a website founded by basically the UKs version of Dave Ramsey) they have a special section to “Debt Free Diaries” where people basically blog about their journey to being debt free. Some are just… shooting fish in a barrel for this thread really? But here you go; Trying to Hide a Secret £20,000 Debt is as Tricky As it Sounds …I've been thinking and intending to clear my debt seriously since I got married in 2014. At that time, my debt was about £6,000. So, I thought I'd start crafting and selling to clear this £6,000. £2,000 spent on various supplies, I was then £8,000 in debt and had a load of stuff I couldn't sell!… … I had a child, went on maternity leave and starting gambling through the night to pay my debt off... …I pile Christmas onto the credit cards that I had cleared thinking I'll pay it off when I'm back to work. That's been 4 Christmases in a row now, so that's where the £20,000 has come from… Then later on; …It's a bit difficult to explain to someone who doesn't have ADHD why I've just spent £100 on premature baby clothes when a) I don't have a premature baby and b) don't have any sized baby!!… She also basically says she’s keeping this from her husband as he will leave her if he finds out and she will kill herself if he leaves her which is…intense.
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Mar 7, 2022 08:57
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Im hoping its the ADHD talking because going on maternity leave but not having a baby is worryingly dark.
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Mar 7, 2022 10:12
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Had a child, went on maternity leave for that child. Child presumably got bigger. Then she bought premature baby clothes for no reason.
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Mar 7, 2022 10:17
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i like nice words
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Anne Whateley posted:Had a child, went on maternity leave for that child. Child presumably got bigger. Then she bought premature baby clothes for no reason. That’s the one! Child is… I think 3 or 4 now from what she has posted. So went on maternity leave for a child she has, several years later… bought £100 worth of premature baby clothes for reasons?
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Mar 7, 2022 10:54
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Rasputin on the Ritz posted:You can see crazy versions of this if you ever go to DC. Like, Raytheon will find out that some senator on an important Defense committee rides some subway line or whatever so they’ll spam that area with adds about how the new RaytheonTM Hyper MissileTM is 33% better at blowing up weddings, 9 out of 10 petty dictator war criminals recommend it!
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Mar 7, 2022 12:12
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same in the bay area for b2b enterprise software
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Mar 7, 2022 12:18
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aDecentCupOfTea posted:That’s the one! I’m not sure why she’s blaming that on ADHD. Attention deficit makes you buy clothes you don’t need? Seems this lady is just kind of dumb.
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Mar 7, 2022 12:38
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Bird in a Blender posted:I’m not sure why she’s blaming that on ADHD. Attention deficit makes you buy clothes you don’t need? Seems this lady is just kind of dumb. I wish it was just attention deficit. It screws up your impulse control and ability to prioritize tasks/information. Like, to the point that you'll forget to eat or urinate if you're busy with something else.
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Mar 7, 2022 12:43
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Dik Hz posted:Flying into Reagan is like this. There are huge billboard adds in the terminals targeted at one decision maker in the Pentagon and located specifically by the gates that person is likely to use. bob dobbs is dead posted:same in the bay area for b2b enterprise software Piling on for Detroit. When I used to go back/forth there a lot for my last company, I was always greeted by a gigantic billboard for Fanuc industrial robots plastered on one of the parking structures.
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Mar 7, 2022 13:15
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BonerGhost posted:I wish it was just attention deficit. It screws up your impulse control and ability to prioritize tasks/information. Like, to the point that you'll forget to eat or urinate if you're busy with something else. That doesn't translate to buying poo poo you have no possible use for. I could see her scrolling through pictures and doing research about preemie clothes for hours due to the ADHD, in the same way someone might randomly decide to learn a shitload about ant farms one day, but actually buying preemie clothes despite not even being pregnant is something else entirely. That "well maybe I'll be pregnant again someday and if I am then the baby might be premature, so it can't hurt to be prepared" type of thought is a compulsive shopping disorder or some hoarder poo poo. acidx fucked around with this message at 13:30 on Mar 7, 2022 |
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Mar 7, 2022 13:24
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BonerGhost posted:I wish it was just attention deficit. It screws up your impulse control and ability to prioritize tasks/information. Like, to the point that you'll forget to eat or urinate if you're busy with something else. A podcast I listen to has a host with ADHD and god it's so obvious when she's missed a dose. On meds she's smart, sharp, insightful, and funny, and apologizes if a comment goes slightly off-topic for more than a sentence. Off meds she's all over the place, constantly going on tangents and giggling over her own cleverness and puns while her partner struggles to keep on topic and on task. This is presumably for something that's an important source of income so it's weird to see how big the difference is
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Mar 7, 2022 13:27
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acidx posted:That doesn't translate to buying poo poo you have no possible use for. Impulse control issues don't lead to poorly thought out purchases?
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Mar 7, 2022 14:25
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ultrafilter posted:Impulse control issues don't lead to poorly thought out purchases? That's not a poorly thought out purchase. Buying a top of the line kayak because you've been watching kayak videos and you've decided that now you're going to be a kayak guy despite never having been in one, that is a poorly thought out purchase. Buying clothes for a baby you aren't having is an insane purchase.
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Mar 7, 2022 15:15
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DarkHorse posted:A podcast I listen to has a host with ADHD and god it's so obvious when she's missed a dose. On meds she's smart, sharp, insightful, and funny, and apologizes if a comment goes slightly off-topic for more than a sentence. Off meds she's all over the place, constantly going on tangents and giggling over her own cleverness and puns while her partner struggles to keep on topic and on task. Sounds like wheel takes?
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Mar 7, 2022 15:22
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silvergoose posted:Sounds like wheel takes? I do be do be do be thinking the same thing.
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Mar 7, 2022 16:53
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Democratic Pirate posted:I do be do be do be thinking the same thing. I had absolutely no idea what 'Wheel Takes' was until I read this and it became immediately obvious.
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Mar 7, 2022 17:03
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Kenning posted:Nobody is consistently making an 8x return on ad spend, at least not for attributable PPC campaigns. If you include the management costs into the ad spend cost even a 2x or 3x ROAS is hard. In most cases PPC campaigns generate a moderate profit or a moderate loss, but are used as a funnel to get people into a lifecycle marketing program that is much more efficient. This is highly variable and very industry specific. I've seen pharma ad campaigns that reliably return way over 8x (e.g. cost per incremental script lift might be in the thousands, but LTV or even just monthly/annual value of that script lift is in the tens or hundreds of thousands). Not with all tactics / for all drugs, but... and I mean, you're not going to do it with facebook or google ads, you need to be more targeted than that.
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Mar 7, 2022 18:02
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